PayPerPost buying Performancing

As was reported by Techcrunch


The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost. The popular Performancing Firefox blog editing plugin is not being acquired, and will be spun off into a new brand.


It has just been confirmed by PayPerPost – PayPerPost Acquires  as below –

PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has signed a Letter of Intent to acquire select assets of Performancing LLC, operator of, a popular Internet community site for professional bloggers. Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers.


Two assets PayPerPost has not agreed to acquire include the Performancing for Firefox blog editor technology and the Performancing Partners ad technology.


And when they say that they didn’t acquire Performancing for Firefox, they haven’t bought the real thing – I believe.

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