Firefox Users Against Boredom

Statistics show that Firefox Users are more inclined to have rich, exciting experiences on the web and in everyday life. Others, however, find themselves paralyzed by the death grip of boredom. It’s not their fault. Many are good people who simply got off to a bad start. It’s our duty to show them that the numbers can be in their favor. So spread the word because hope of a more interesting life is only a download away.

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Data from Nielsen Online, @Plan, Fall 2007 Release. "Firefox Users" are defined as individuals in the Online 18+ audience who say Firefox is their primary browser. "Internet Explorer Users" are those who use IE as their primary browser

 

COMPARED TO INTERNET EXPLORER USERS, FIREFOX USERS ARE…

    * 3% more likely to have made an in-store purchase at Ann Taylor in the last 30 days.
    * 6% less likely to have a company provided beeper.
    * 11% less likely to own a HDTV Television.
    * 6% less likely to have an online or offline account with American Express.
    * 66% more likely to have viewed or listened to audio or video about politics or public affairs news within the last 30 day.
    * 20% more likely to have Dandruff.
    * 28% less likely to live with others suffering from high cholesterol.
    * 21% more likely to have watched SciFi/Fantasy shows on TV within the last 7 days.
    * 26% more likely to live in the Western United States.
    * 5% less likely to have US Airways Dividend Miles.
    * 16% less likely to have eaten at Chili’s in the last 30 days.
    * 10% more likely to have flown on AirTran for business or vacation.
    * 66% more likely to be between 18-34 years old.
    * 32% less likely to have made a phone or mail order with Cabela’s in the last 6 months.
    * 4% more likely to have chosen U.S. Cellular as their cellular service.
    * 4% more likely to drive a car or truck made in 2007.
    * 45% more likely to have gone on vacation in San Francisco within the last 2 years.
    * 26% more likely to have used Microsoft OneNote in the last 30 days.
    * 9% more likely to have shopped online for automobile insurance within the last 30 days.
    * 35% less likely to live with others suffering from erectile dysfunction.
    * 17% more likely to have used Windows Media Player in the last 30 days.
    * 243% more likely to use Skype as their VIOP service.
    * 21% less likely to have read any Parenting/Family magazine in the last 30 days.
    * 153% more likely to have purchased adventure games for their computer at home in the last year.
    * 9% more likely to be employed part time.
    * 13% more likely to have made 1-2 round trip air flights for business within the last 30 days.
    * 20% more likely to have made an in-store purchase at Brooks Brothers in the last 30 days.
    * 18% more likely to have shopped online for stocks within the last 6 months.
    * 15% less likely to have used Microsoft Outlook in the last 30 days.
    * 4% more likely to have eaten lunch at Taco Bell within the last 7 days.
    * 243% more likely to have used Google Spreadsheets in the last 30 days.
    * 64% more likely to have purchased a DVD-ROM drive for their home in the last year.
    * 17% more likely to own a Sony Playstation 2.
    * 7% more likely to have flown on America West for a domestic vacation in the last 3 months.
    * 14% less likely to have read online horoscopes within the last 30 days.
    * 44% more likely to have used online instant messaging within the last 30 days.
    * 4% more likely to have rented a car for business at Hertz within the last 3 months.
    * 157% more likely to have listened to audio technology news online within the past 30 days.
    * 117% more likely to have purchased Alternative Rock music in the last 3 months.
    * 14% more likely to have received an email newsletter about general news in the last month.
    * 14% less likely to be politically conservative or very conservative.
    * 9% less likely to enjoy coaching youth sports.
    * 23% less likely to have made an in-store purchase at Big Lots in the last 30 days.
    * 21% more likely to have purchased iPod speakers in the last 12 months.
    * 38% less likely to have read Coastal Living magazine in the last 30 days.
    * 78% more likely to have used iTunes in the last 30 days.
    * 20% more likely to be unemployed.
    * 19% more likely to be a C-level executive or owner.
    * 24% less likely to have stayed at the Hampton Inn on vacation in the last 3 months.
    * 16% less likely to have eaten any meal at Hardee’s within the last 7 days.
    * 43% more likely to have read Stuff magazine in the last 30 days.
    * 17% more likely to have gone on a vacation in Los Angeles, San Diego or other another Southern California location within the last 2 years.
    * 23% less likely to have eaten any meal at Pizza Hut within the last 7 days.
    * 3% less likely to suffer from Depression.
    * 20% more likely to have sent picture mail on their cell phone in the last 30 days.
    * 24% more likely to bike.
    * 7% more likely to live in Virginia
    * 47% more likely to have read any Science/Technology magazine in the last 30 days.
    * 6% less likely to have read the Crossword/Puzzles section of the newspaper in the last 7 days.
    * 19% more likely to have checked the weather online within the last day.
    * 1% less likely to have a household income of $50K – $74,999.
    * 30% less likely to have made an in-store purchase at Dillard’s in the last 30 days.
    * 7% less likely to have shopped for cosmetics or beauty products online within the last 6 months.
    * 4% more likely to frequently provide advice about television programs.
    * 7% less likely to have attended a sports event in the last 30 days.
    * 20% more likely to have read Harper’s Bazaar magazine in the last 30 days.
    * 7% less likely to play casino video games.
    * 6% more likely to have personally prepared 3-4 dinners within the last 7 days.
    * 55% more likely to have used their computer to watch streaming video yesterday.
    * 24% more likely to have used any multimedia application in the last 30 days.
    * 3% more likely to have attended or rented a musical in the last 30 days.
    * 4% less likely to have kids between 6 and 17 years old.
    * 2% less likely to work in an office with 50 or more employees.
    * 17% less likely to have stayed at the Days Inn on vacation in the last 3 months.
    * 32% less likely to to have listened to Christian/gospel music on the radio within the last 7 days.
    * 14% more likely to have shopped for credit reports online within the last 6 months.
    * 8% more likely to have gone on a vacation in Alaska within the last 2 years.
    * 53% less likely to have made a phone or mail order with FTD in the last 6 months.
    * 11% less likely to have stayed at a LaQuinta, either on business or vacation, in the last 3 months.
    * 7% more likely to frequently provide advice about religion or spirituality.
    * 8% less likely to have read US News & World Report magazine in the last 7 days.
    * 15% less likely to live in Florida
    * 38% more likely to have bought a PDA / Smart Phone in the last year.
    * 14% less likely to have stayed at the Amerisuites on vacation in the last 3 months.
    * 19% more likely to have gone on a vacation in Washington D.C. within the last 2 years.
    * 16% less likely to work in the medical or health care industries.
    * 2% more likely to be business purchase decision makers or influencers of office supplies.
    * 2% more likely to shopped online for sporting goods within the last 30 days.
    * 11% more likely to live with others suffering from Dandruff.
    * 14% more likely to enjoy power weightlifting.
    * 13% less likely to have read Kiplinger’s Personal Finance magazine in the last 30 days.
    * 48% more likely to have an online account with E*TRADE.
    * 2% less likely to have chosen Sprint PCS as their cellular service.
    * 22% less likely to have made an in-store purchase at Sports Authority in the last 30 days.
    * 35% more likely to have purchased educational software in the last 6 months.
    * 106% more likely to have read political or public affairs information online within the last day.
    * 13% more likely to own or lease a Nissan.
    * 8% more likely to have used Microsoft Excel in the last 30 days.
    * 59% more likely to have received an email newsletter about politics or public affairs in the last month.
    * 139% more likely to have used their computer to download a file for portable media in the last 30 days.
    * 5% less likely to have stayed at the Embassy Suites on vacation in the last 3 months.
    * 25% less likely to live in Kansas City.
    * 2% more likely to have a Visa card.
    * 5% less likely to have stayed at a hotel or motel for 5+ nights for business within the last 30 days.
    * 14% more likely to have used online classifieds within the last 30 days.
    * 12% less likely to have Hilton HHonors.
    * 20% less likely to have read the Philadelphia Inquirer in the last 7 days.
    * 4% less likely to have drunk 7Up within the last 7 days.
    * 29% more likely to have shopped online for bond mutual funds within the last 30 days.
    * 25% more likely to own or lease a Volvo.
    * 19% more likely to have gone on an adult educational retreat during a vacation within the last 2 years.
    * 10% more likely to have made an in-store purchase at Lord & Taylor in the last 30 days.
    * 13% more likely to have shopped for auto loans online within the last 6 months.
    * 29% less likely to live in Wilkes Barre-Scranton.
    * 47% less likely to have eaten dinner at Arby’s within the last 7 days.
    * 47% more likely to have shopped online for money market funds within the last 30 days.
    * 2% less likely to have a home telephone line.
    * 5% less likely to have watched any cable network on TV within the last 7 days.
    * 53% more likely to have broadband access through home WiFi.
    * 3% more likely to have listened to rap/hip-hop on the radio within the last 7 days.
    * 13% less likely to have played educational games online within the last day.
    * 20% less likely to have a current market portfolio valued at $50,000-$99,999.
    * 33% less likely to live in Charlotte.
    * 40% more likely to have shopped online for stock mutual funds within the last 6 months.
    * 43% more likely to have listened to general news online within the past 30 days.
    * 15% less likely to be a part of LaQuinta Returns.
    * 21% less likely to have read any Health/Fitness magazine in the last 30 days.
    * 30% more likely to have read any online news within the last day.
    * 39% more likely to have shopped online for money market funds within the last 6 months.
    * 41% more likely to have shopped online for home electronics within the last 6 months.
    * 15% more likely to have watched the Sci-Fi Channel on TV within the last 7 days.
    * 6% more likely to have an Optima American Express card.
    * 9% less likely to drive a car or truck made in 2002.
    * 14% more likely to have taken a picture on their cell phone in the last 30 days.
    * 10% less likely to own or lease any Chrysler vehicle.
    * 5% less likely to have eaten dinner at Domino’s Pizza within the last 7 days.
    * 2% less likely to have a credit card.
    * 69% more likely to have purchased Rock music in the last 3 months.
    * 43% more likely to have gone on vacation to South America in the last 2 years.
    * 13% more likely to have drunk gin in the last 7 days.
    * 29% more likely to have read Vegetarian Times magazine in the last 30 days.
    * 11% less likely to have made an in-store purchase at ShopKo in the last 30 days.
    * 43% more likely to have read Saveur magazine in the last 30 days.
    * 25% more likely to have an online account with Scottrade.
    * 61% more likely to have viewed movies or movie clips online within the last 30 day.
    * 6% less likely to have purchased NFL game tickets in the last 6 months.
    * 15% more likely to own a Home Theater System.
    * 48% more likely to work in the engineering department.
    * 16% more likely to have a current market portfolio valued at under $10,000.
    * 91% more likely to be between 20-29 years old.
    * 2% more likely to own a camera.
    * 7% less likely to have attended or rented a Western in the last 30 days.
    * 40% less likely to live in Mobile-Pensacola.
    * 19% more likely to be unmarried.
    * 5% more likely to say they will probably purchase property within the next year.
    * 8% more likely to own or lease a Toyota.
    * 13% less likely to have researched family genealogy within the last 30 days.
    * 31% less likely to have stayed at the Marriott Residence Inn on vacation in the last 3 months.
    * 148% more likely to have played a fantasy/adventure game online within the last day.
    * 34% less likely to have read Kraft Food & Family magazine in the last 30 days.
    * 78% more likely to have used their computer to upload video to sharing site yesterday.
    * 10% more likely to have purchased Reggae music in the last 3 months.
    * 43% less likely to use RoadRunner as their primary search engine.
    * 24% less likely to have made an in-store purchase at Coldwater Creek in the last 30 days.
    * 6% more likely to have made a phone or mail order with L.L. Bean in the last 6 months.
    * 33% more likely to have made a phone or mail order with Eddie Bauer in the last 6 months.
    * 63% more likely to have purchased database software for their computer at home in the last year.
    * 28% less likely to have gum disease.
    * 8% less likely to have stayed at the Crowne Plaza, either on business or vacation, in the last 3 months.
    * 10% more likely to have searched for a job online within the last 30 days.
    * 7% less likely to rented a car for travel at Enterprise within the last 3 months.
    * 16% more likely to own a Nintendo DS.
    * 6% less likely to have flown on Southwest for a domestic vacation in the last 3 months.
    * 2% more likely to have downloaded online coupons within the last 30 days.
    * 7% less likely to have made an in-store purchase at Hastings Books Music & Video in the last 30 days.
    * 13% less likely to have purchased jewelry in the last 6 months.
    * 3% more likely to access the internet from work.
    * 3% more likely to have 3+ years of online experience.
    * 25% less likely to have used Netscape ISP in the last 30 days.
    * 25% less likely to have used company provided dial-up access in the last 30 days.
    * 15% more likely to have watched general news videos online within the last 30 days.
    * 50% more likely to have made their last mortgage payment in the last year.
    * 25% more likely to have used their computer to listen to any music or audio in the last 30 days.
    * 136% more likely to be between 18-24 years old.
    * 6% less likely to have eaten at Ryan’s Family Steak House in the last 30 days.
    * 3% less likely to live with others suffering from Fibromyalgia.
    * 38% less likely to go online 1-2 times a week.
    * 3% less likely to own U.S Savings bonds.
    * 22% less likely to have gone on vacation to the Caribbean in the last 2 years.
    * 102% more likely to have built or updated a web page within the last day.
    * 5% less likely to have stayed at any hotel or motel, either on business or vacation, in the last 3 months.
    * 9% more likely to have checked their work email within the last day.
    * 30% more likely to live in Raleigh-Durham.
    * 25% less likely to have eaten breakfast at Perkins Restaurant and Bakery in the last 30 days.
    * 50% more likely to have drunk Cognac in the last 7 days.
    * 9% less likely to live with others suffering from sleep disorders.
    * 15% more likely to have watched cartoons on TV within the last 7 days.
    * 27% more likely to have received an email newsletter about a funny joke in the last month.
    * 15% less likely to have drunk dessert wine in the last 7 days.
    * 7% less likely to have bought a stereo rack system in the last year.
    * 79% more likely to play music/dance video games.
    * 15% less likely to have a Gold American Express card.
    * 80% less likely to have used MSN ISP in the last 30 days.
    * 7% less likely to have Radisson Gold Rewards.
    * 12% less likely to have watched any business/news channel on TV within the last 7 days.
    * 56% more likely to have researched products for work online within the last day.
    * 9% less likely to have shopped for baby clothes/shoes/accessories online within the last 6 months.
    * 6% less likely to have watched the National Geographic Channel on TV within the last 7 days.
    * 12% less likely to have made an in-store purchase at Lane Bryant in the last 30 days.
    * 3% less likely to drive a car or truck made in 2002 or later.
    * 17% more likely to have purchased a CD-ROM drive for work in the last year.
    * 20% less likely to have a company provided fax service.
    * 28% less likely to knit, crochet, sew, quilt or perform other needlework.
    * 78% less likely to have on account with Scudder.
    * 24% less likely to drive a pick-up truck.
    * 28% less likely tohave watched TV Land on TV within the last 7 days.
    * 90% more likely to have read PC World magazine in the last 30 days.
    * 15% less likely to drive a midsize sedans/coupe.
    * 40% more likely to mountain bike.
    * 9% less likely to have gone on a vacation in Miami or Ft. Lauderdale within the last 2 years.
    * 7% less likely to have listened to sports-related shows on the radio within the last 7 days.
    * 29% more likely to be business purchase decision makers or influencers of computer software.
    * 16% more likely to have researched or planned a wedding online within the last 30 days.
    * 109% more likely to have other non-IBM compatible computers as their home computer.
    * 13% more likely to live in Boston.
    * 2% more likely to currently own any pet.
    * 100% more likely to have recorded video on their cell phone in the last 30 days.
    * 73% more likely to have used their computer to download free video in the last 30 days.
    * 19% more likely to have flown on US Airways for a domestic vacation in the last 3 months.
    * 29% less likely to live in Tampa.
    * 18% less likely to have read InStyle magazine in the last 30 days.
    * 13% more likely to be a part of the British Air Executive Club.
    * 38% less likely to have read Fitness magazine in the last 30 days.
    * 38% more likely to have listened to radio equally through AM/FM, the Internet, and Satellite.
    * 33% more likely to have eaten dinner at Denny’s in the last 30 days.
    * 20% less likely to have an offline account with American Express.
    * 9% more likely to have worked out at the gym in the last 30 days.
    * 28% more likely to live with others suffering from substance abuse issues.
    * 13% more likely to drive a import vehicle.
    * 15% less likely to smoke cigarettes.
    * 50% more likely to have purchased a LAN server for their home in the last year.
    * 80% more likely to have read the San Jose Mercury News in the last 7 days.
    * 29% less likely to have heart disease.
    * 5% less likely to have watched any premium movie/entertainment network on TV within the last 7 days.
    * 16% less likely to have fungal infections.
    * 12% more likely to have drunk an iced coffee drink at a coffee shop in the last 7 days.
    * 33% less likely to have shopped online for personal loans within the last 30 days.
    * 21% more likely to have read Newsweek magazine in the last 7 days.
    * 81% more likely to frequently provide advice about video games.
    * 35% more likely to have purchased Alternative Country music in the last 3 months.
    * 28% less likely to have read AAA magazine in the last 30 days.
    * 25% less likely to have eaten at Red Lobster in the last 30 days.
    * 45% less likely to subscribe to alumni/ancestry directories online.
    * 27% more likely to have purchased speakers for work in the last year.
    * 56% more likely to live in Salt Lake City.
    * 37% more likely to be 25-34 years old.
    * 22% more likely to have gone on a camping vacation within the last 2 years.
    * 35% more likely to have an account with Bank One.
    * 3% more likely to have purchased their current vehicle used.
    * 9% less likely to live with others suffering from prostate cancer.
    * 20% more likely to have watched sports videos online within the last 30 days.
    * 30% more likely to have purchased any computer software in the last 6 months.
    * 5% more likely to rented a car for travel at Alamo within the last 3 months.
    * 4% less likely to have used a Corporate American Express Card in the last 30 days.
    * 11% less likely to have read the Cleveland Plain Dealer in the last 7 days.
    * 4% more likely to own a camcorder.
    * 33% less likely to subscribe to Match.com (paid subscription).
    * 27% less likely to have a paid subscription to Yahoo! Plus.
    * 11% more likely to work in an office with more than 2000 employees.
    * 55% more likely to have a Toshiba as their home computer.
    * 11% less likely to be 35-54 years old.
    * 29% more likely to have read Motor Trend magazine in the last 30 days.
    * 13% more likely to have 6+ years of online experience.
    * 14% less likely to live with others suffering from obesity.
    * 92% more likely to work in the IS, IT, or MIS department.
    * 59% less likely to have made a phone or mail order with Lillian Vernon in the last 6 months.
    * 142% more likely to have used their computer to watch a pre-recorded TV clip yesterday.
    * 2% less likely to have received an email newsletter about health and fitness in the last month.
    * 8% less likely to work in an office with 50-99 employees.
    * 12% more likely to have read any men’s interest magazine in the last 30 days.
    * 21% less likely to have watched FOX Sports on TV within the last 7 days.
    * 8% more likely to have shopped for gourmet food or gift baskets online within the last 6 months.
    * 20% more likely to be interested in fixing or renovating cars.
    * 72% more likely to have 3 or more computers in their household.
    * 10% more likely to have flown on United for a domestic vacation in the last 3 months.
    * 51% more likely to be between 21-34 years old.
    * 61% more likely to have participated in an online chat room with friends or family within the last 30 days.
    * 9% less likely to have vision problems.
    * 9% less likely to have an online or offline account with Wachovia.
    * 4% more likely to live in Massachusetts
    * 11% more likely to be business purchase decision makers or influencers of marketing services.
    * 58% more likely to have purchased a sound board/card for their home in the last year.
    * 10% more likely to have paid or viewed their bills online within the last day.
    * 53% less likely to have used America Online (AOL) ISP in the last 30 days.
    * 25% more likely to have an online account with American Century.
    * 11% less likely to have bought a CD Changer/Multi-Disc Player in the last year.
    * 35% less likely to have read TV Guide magazine in the last 7 days.
    * 6% more likely to have chosen Verizon Wireless as their cellular service.
    * 5% less likely to have made an in-store purchase at Office Depot in the last 30 days.
    * 29% less likely to have watched CMT on TV within the last 7 days.
    * 20% less likely to live in Minneapolis-St. Paul.
    * 20% more likely to have gone on vacation to Africa in the last 2 years.
    * 40% more likely to have an offline account with Bank One.
    * 8% less likely to play cartoon/anime-inspired video games.
    * 4% more likely to have rented a movie in the last 30 days.
    * 19% more likely to have watched the Sundance Channel on TV within the last 7 days.
    * 65% more likely to use VOIP.
    * 47% more likely to go hiking or backpacking.
    * 96% more likely to have used their computer to edit or record music yesterday.
    * 8% more likely to have drunk white wine in the last 7 days.
    * 8% more likely to have purchased live theater tickets in the last 6 months.
    * 68% less likely to have eaten lunch at Red Lobster in the last 30 days.
    * 8% less likely to own or lease a Dodge.
    * 7% less likely to live with others suffering from Eczema.
    * 24% less likely to have purchased collectibles in the last 6 months.
    * 14% less likely to be a part of the Ramada Club Ramada.
    * 9% more likely to have Midwest Miles.
    * 29% more likely to have an online account with Ameritrade.
    * 8% more likely to rented a car for travel at Budget within the last 3 months.
    * 24% less likely to have read National Geographic Traveler magazine in the last 30 days.
    * 3% less likely to work for an organization with 500 or more employees.
    * 4% less likely to have a current market portfolio valued at $250,000 or more.
    * 41% less likely to collect dolls/figurines.
    * 23% less likely to have Eczema.
    * 33% more likely to have read Wine Spectator magazine in the last 30 days.
    * 95% more likely to have purchased a video card or board for their home in the last year.
    * 7% more likely to have stayed at the Best Western for business in the last 3 months.
    * 20% more likely to have drunk whiskey in the last 7 days.
    * 24% less likely to have stayed at a Hampton Inn, either on business or vacation, in the last 3 months.
    * 16% more likely to use Yahoo! Messenger as their primary instant messenger.
    * 6% more likely to have their primary access to the internet at home.
    * 4% less likely to have personally prepared fewer 5 or more dinners within the last 7 days.
    * 28% more likely to have purchased photography software for work in the last year.
    * 9% less likely to have an offline account with TD Waterhouse.
    * 33% less likely to have 1 computer in their household.
    * 4% less likely to have stayed at a hotel or motel for 3-4 nights for business within the last 30 days.
    * 4% less likely to have a household income of $25K – $49,999.
    * 10% less likely to have made an in-store purchase at Hollywood Video in the last 30 days.
    * 30% less likely to be retired.
    * 29% less likely to have read the Dallas Morning News yesterday.
    * 108% more likely to have read The Economist in the last 30 days.
    * 25% less likely to have eaten lunch at Pizza Hut within the last 7 days.
    * 34% less likely to have made a phone or mail order with Sears in the last 6 months.
    * 8% more likely to have participated in an adult sports league in the last 30 days.
    * 61% more likely to have shopped online for video games within the last 6 months.
    * 3% more likely to have read any Outdoors/Recreation magazine in the last 30 days.
    * 6% less likely to have read any business or finance magazine in the last 30 days.
    * 6% less likely to have watched a drama on TV within the last 7 days.
    * 22% more likely to be 18-44 years old.
    * 125% more likely to subscribe to Yahoo! Mail Plus (paid subscription).
    * 56% more likely to be entry-level at their current place of business.
    * 13% more likely to have stayed at a Radisson, either on business or vacation, in the last 3 months.
    * 65% more likely to own or lease a Volkswagen.
    * 11% less likely to have purchased educational games for children for their computer at home in the last year.
    * 23% less likely to have made an in-store purchase at Elder-Beerman in the last 30 days.
    * 113% more likely to have read InformationWeek magazine in the last 30 days.
    * 52% less likely to have made an in-store purchase at Bealls in the last 30 days.
    * 38% more likely to have made a phone or mail order with J. Crew in the last 6 months.
    * 100% more likely to have read the San Francisco Chronicle yesterday.
    * 42% less likely to have made a phone or mail order with Walden Books in the last 6 months.
    * 14% less likely to have read Parents magazine in the last 30 days.
    * 3% less likely to have read the International News section of the newspaper in the last 7 days.
    * 43% less likely to have made an in-store purchase at Belk in the last 30 days.
    * 9% more likely to be a registered Independent.
    * 64% more likely to have flown on JetBlue for a domestic vacation in the last 3 months.
    * 20% less likely to have Erectile Dysfunction.
    * 4% more likely to have only local service on their home telephone.
    * 7% more likely to have an online or offline account with Morgan Stanley.
    * 22% less likely to have an offline account with Prudential Financial.
    * 17% more likely to own or lease a BMW.
    * 29% more likely to have taken a domestic flight for business on America West.
    * 16% more likely to have gone on a vacation in the West U.S. within the last 2 years.
    * 100% more likely to have used Corel Quattro Pro in the last 30 days.
    * 15% less likely to have shopped online for home equity loans within the last 30 days.
    * 6% more likely to have an online or offline account with USAA.
    * 76% more likely to have played online sports/simulation games within the last 30 days.
    * 14% less likely to have made an in-store purchase at BJ’s Wholesale Club in the last 30 days.
    * 26% less likely to live with others suffering from Osteoporosis.
    * 39% more likely to have purchased Dance or Club music in the last 3 months.
    * 16% less likely to have made an in-store purchase at Bath & Body Works in the last 30 days.
    * 11% more likely to play football.
    * 7% less likely to have Wyndham By Request.
    * 42% less likely to have eaten lunch at Sonic Drive-in within the last 7 days.
    * 21% less likely to play bridge.
    * 12% more likely to own a game console.
    * 4% less likely to have purchased an ink-jet printer for work in the last year.
    * 5% less likely to have a Visa Platinum card.
    * 51% more likely to have broadband through home or work WiFi.
    * 73% more likely to own or lease a Subaru.
    * 72% more likely to have shopped online for computer games within the last 6 months.
    * 67% more likely to work as a computer programmer.
    * 34% less likely to have read Golf Digest magazine in the last 30 days.
    * 4% more likely to be an Executive Vice President, Senior Vice President, or Vice President or their company.
    * 3% more likely to have shopped for furniture or home accessories online within the last 6 months.
    * 17% more likely to have bought a CD burner in the last year.
    * 38% more likely to have gotten married in the last year.
    * 3% less likely to have watched the DIY Network on TV within the last 7 days.
    * 10% more likely to have listened to radio equally through AM/FM and the Internet.
    * 26% less likely to have Diabetes.
    * 48% more likely to definitely move within one year.
    * 25% more likely to have eaten lunch at KFC within the last 7 days.
    * 16% more likely to be business purchase decision makers or influencers of foodfood packaging/food service.
    * 14% less likely to have stayed at the Marriott Residence Inn (B).
    * 80% more likely to have used Quick Time in the last 30 days.
    * 13% more likely to have visited cultural/historical sites on a vacation within the last 2 years.
    * 9% less likely to have listened to advice or home-help shows on the radio within the last 7 days.
    * 123% more likely to have used their computer to downloaded free video or audio yesterday.
    * 45% less likely to have made an in-store purchase at Fashion Bug in the last 30 days.
    * 36% more likely to have shopped online for high speed Internet access within the last 6 months.
    * 36% more likely to own U.S. Treasury Bills.
    * 6% more likely to say they will definitely buy real estate within the next year.
    * 7% less likely to have read the Local News section of the newspaper in the last 7 days.
    * 30% less likely to have watched the TV Guide Channel on TV within the last 7 days.
    * 7% less likely to have read the Living/Life/Style section of the newspaper in the last 7 days.
    * 33% less likely to have stayed at the Howard Johnson, either on business or vacation, in the last 3 months.
    * 13% more likely to have purchased any computer hardware for work in the last year.
    * 101% more likely to have shopped online for computer hardware within the last 30 days.
    * 10% less likely to have read the USA Today in the last 7 days.
    * 19% less likely to have watched CNN Headline News on TV within the last 7 days.
    * 11% more likely to have listened radio primarily through Satellite.
    * 40% more likely to work in the agricultural or farming industries.
    * 3% more likely to may/may not move within the next.
    * 2% less likely to work in an office with 10 or more employees.
    * 6% more likely to have gone on a vacation in Chicago within the last 2 years.
    * 33% less likely to live in Louisville.
    * 44% more likely to have read online music news within the last 30 days.
    * 16% less likely to have read Cooking Light magazine in the last 30 days.
    * 93% more likely to have purchased simulation games for their computer at home in the last year.
    * 35% less likely to work in the accounting or finance department.
    * 125% more likely to have purchased World music in the last 3 months.
    * 36% less likely to have read the Houston Chronicle in the last 7 days.
    * 20% less likely to have used EarthLink ISP in the last 30 days.
    * 8% more likely to have 5+ years of online experience.
    * 13% less likely to have attended or rented a romance movie in the last 30 days.
    * 7% more likely to have shopped online for clothes/shoes/accessories within the last 30 days.
    * 15% more likely to have played arcade/action games online within the last day.
    * 50% less likely to use Earthlink as their primary search engine.
    * 10% more likely to have flown on United for business or vacation.
    * 6% more likely to have flown on AirTran for a domestic vacation in the last 3 months.
    * 53% more likely to have sought or given advice online within the last 30 days.
    * 12% less likely to have watched ESPN2 on TV within the last 7 days.
    * 21% less likely to have watched FOX News on TV within the last 7 days.
    * 25% more likely to live in Atlanta.
    * 21% more likely to identify as homosexual or bisexual.
    * 24% less likely to have read Fortune magazine in the last 30 days.
    * 32% less likely to be in a secretarial/clerical occupation.
    * 21% more likely to have an STD.
    * 8% less likely to have stayed at the Hyatt on vacation in the last 3 months.
    * 16% less likely to have used any Gold Card in the last 30 days.
    * 19% more likely to have gone on a vacation in Hawaii within the last 2 years.
    * 16% more likely to have purchased speakers for their home in the last year.
    * 27% less likely to collect antiques.
    * 14% more likely to have stayed at the Fairfield Inn for business in the last 3 months.
    * 17% more likely to have read This Old House magazine in the last 30 days.
    * 44% less likely to dial-up access at home.
    * 7% less likely to have 3 or more children in their household.
    * 54% more likely to have purchased a LAN server for work in the last year.
    * 22% less likely to have used a Gold American Express card in the last 30 days.
    * 15% more likely to have shopped online for cell phones/services within the last 30 days.
    * 133% more likely to have downloaded a new application/software/toolbar within the last day.
    * 20% more likely to have shopped online for auto loans within the last 30 days.
    * 22% less likely to have an online account with Citicorp Investment Services.
    * 111% more likely to own a SuperNES.
    * 7% less likely to have read Food & Wine magazine in the last 30 days.
    * 15% less likely to have made an in-store purchase at Sam’s Club in the last 30 days.
    * 11% less likely to have eaten any meal at Arby’s within the last 7 days.
    * 23% less likely to have used a Gold MasterCard in the last 30 days.
    * 42% more likely to have purchased a sound board or card for work in the last year.
    * 43% less likely to have watched BET on TV within the last 7 days.
    * 5% less likely to work in an office with 10-19 employees.
    * 4% more likely to have shopped online for hotel/motel reservations within the last 30 days.
    * 12% less likely to own a CD that has a maturation period of over 6 months.
    * 3% less likely to have used a Visa Gold Card in the last 30 days.
    * 33% more likely to rented a car for travel at Dollar within the last 3 months.
    * 4% less likely to have looked up personal health care information within the last 30 days.
    * 11% less likely have eaten lunch at Wendy’s within the last 7 days.
    * 49% more likely to use Google as their primary search engine.
    * 11% more likely to subscribe to Blockbuster (paid subscription).
    * 5% less likely to have drunk hot tea at a coffee shop in the last 7 days.
    * 21% less likely to have thyroid problems.
    * 38% more likely to have viewed or posted photos online within the last day.
    * 1% less likely to have a household income of $75K – $99,999.
    * 54% less likely to use Ask.com as their primary search engine.
    * 24% less likely to live with others suffering from heart disease.
    * 15% more likely to have watched documentaries on TV within the last 7 days.
    * 55% more likely to go on a date in the last 30 days.
    * 49% more likely to have read general or political news online.
    * 25% more likely to drive a sports luxury vehicle.
    * 21% less likely to fish.
    * 29% more likely to have read Road & Track magazine in the last 30 days.
    * 19% more likely to have listened to classical on the radio within the last 7 days.
    * 38% less likely to have read the Cincinnati Enquirer in the last 7 days.
    * 108% more likely to use Vonage as their VIOP service.
    * 24% less likely to have made a phone or mail order with Office Depot in the last 6 months.
    * 12% less likely to have chosen Alltel as their cellular service.
    * 20% less likely to have made an in-store purchase at T.J. Maxx in the last 30 days.
    * 17% less likely to have retired in the last year.
    * 23% more likely to have made an in-store purchase at Crate & Barrel in the last 30 days.
    * 16% less likely to have read the Employment/Careers section of the newspaper in the last 7 days.
    * 21% less likely to be in middle management at their current place of business.
    * 46% more likely to be politically liberal or very liberal.
    * 7% more likely to work in the telecommunications industry.
    * 15% more likely to have purchased Live Music/Concert in the last 6 months.
    * 20% less likely to live with others suffering from heartburn.
    * 4% less likely to have drunk any Coca-Cola beverage within the last 7 days.
    * 5% more likely to go online 3+ times a week.
    * 6% more likely to have shopped online for event tickets within the last 30 days.
    * 11% less likely to have made an in-store purchase at Hecht’s in the last 30 days.
    * 100% more likely to subscribe to streaming audio or video services (paid subscription).
    * 17% more likely to live with others suffering from Epilepsy.
    * 6% less likely to have an online or offline account with T. Rowe Price.
    * 38% less likely to have made an in-store purchase at WaldenBooks in the last 30 days.
    * 4% more likely to intend to purchase a used car or truck within the next 6 months.
    * 49% more likely to have used Paypal in the last 30 days.
    * 24% less likely to have an online account with Prudential Financial.
    * 8% more likely to have stayed at the Econo Lodge on vacation in the last 3 months.
    * 18% less likely to hunt.
    * 10% less likely to rented a car for travel at Avis within the last 3 months.
    * 40% less likely to have read Vibe magazine in the last 30 days.
    * 113% more likely to have read Games for Windows: The Official Magazine in the last 30 days.
    * 50% more likely to have participated in or signed up for classes online within the last day.
    * 5% less likely to work for an organization with 20-99 employees.
    * 67% more likely to be business purchase decision makers or influencers of IT technology consulting services.
    * 62% more likely to have read music news online within the last day.
    * 3% more likely to be business purchase decision makers or influencers of vehicle components.
    * 37% more likely to own a PDA / Smart Phone.
    * 19% more likely to have drunk Beer – Imported Regular Lager.
    * 13% less likely to subscribe to Pogo.com Club Pogo (paid subscription).
    * 126% more likely to read comic books.
    * 15% more likely to have stayed at a hotel or motel for 1-2 nights for business within the last 30 days.
    * 8% more likely to have purchased a mouse for their computer at work in the last year.
    * 78% more likely to have read Popular Photography magazine in the last 30 days.
    * 24% more likely to have purchased board games for their computer at home in the last year.
    * 26% less likely to have read Cottage Living magazine in the last 30 days.
    * 6% less likely to have read any Business & Finance magazine in the last 30 days.
    * 9% more likely to have shopped online for business/office supplies within the last 30 days.
    * 20% less likely to have read American Way magazine in the last 30 days.
    * 57% more likely to have made an in-store purchase at Fry’s in the last 30 days.
    * 40% less likely to live in Dayton.
    * 7% more likely to have a current market portfolio valued at $1,000,000 or more.
    * 125% more likely to work in the arts/entertainment/broadcasting/publishing industries.
    * 33% more likely to enjoy participating in extreme sports.
    * 80% more likely to have listened to streaming music or audio on demand online within the last day.
    * 13% more likely to have watched Bloomberg TV on TV within the last 7 days.
    * 45% more likely to have their primary access to the internet at school.
    * 22% less likely to have rented a car for business at National within the last 3 months.
    * 36% more likely to have bought a MP3 Player in the last year.
    * 48% less likely to have made a phone or mail order with Chadwick’s in the last 6 months.
    * 20% less likely to live in Birmingham.
    * 39% more likely to have shopped online for movie DVDs within the last 30 days.
    * 20% more likely to live in Austin.
    * 43% more likely to have gone on an outfitter vacation within the last 2 years.
    * 78% more likely to have purchased a hand-held computer for their home in the last year.
    * 42% less likely to have made an in-store purchase at Movie Gallery in the last 30 days.
    * 67% more likely to have downloaded new software, a toolbar, or an online application within the last 30 days.
    * 8% less likely to have purchased Baseball – Minor League tickets in the last 6 months.
    * 90% more likely to have broadband access at school.
    * 13% less likely to enjoy scuba or skin diving.
    * 21% more likely to live with others suffering from thyroid problems.
    * 14% more likely to have deleted internet cookies in the last 30 days.
    * 29% less likely to be a C-level executive or owner in organizations of more than 10.
    * 9% more likely to have used a corporate MasterCard in the last 30 days.
    * 6% less likely to have attended or rented a live action kid’s movie in the last 30 days.
    * 7% more likely to have broadband access.
    * 12% less likely have eaten breakfast at Dunkin’ Donuts within the last 7 days.
    * 40% more likely to have read Elle Decor magazine in the last 30 days.
    * 160% more likely to have read The Economist in the last 7 days.
    * 27% more likely to work for an organization with less than 10 employees.
    * 21% less likely to own an Apartment/Condo/Multi-family home.
    * 21% more likely to have shopped online for new credit cards within the last 30 days.
    * 25% less likely to have read the Detroit Free Press yesterday.
    * 19% less likely to have made an in-store purchase at A.C. Moore in the last 30 days.
    * 26% less likely to have purchased Country music in the last 3 months.
    * 14% more likely to own a CD burner.
    * 3% less likely to work for an organization with 50 or more employees.
    * 27% less likely to have read the Seattle Times in the last 7 days.
    * 6% more likely to definitely intend to purchase a new residence within the next year.
    * 9% less likely to have played a puzzle/trivia game online within the last 30 days.
    * 4% less likely to have stayed at a Hilton, either on business or vacation, in the last 3 months.
    * 17% more likely to have watched live broadcast TV online within the last 30 days.
    * 3% less likely to have gone to a college sports event in the last 30 days.
    * 21% more likely to have read business or finance news online within the last 30 days.
    * 5% more likely to have downloaded online coupons within the last day.
    * 43% more likely to have listened to music online within the past 30 days.
    * 1% more likely to live with others suffering from allergies.
    * 7% less likely to work for an organization with 100-499 employees.
    * 37% less likely to have Arthritis.
    * 45% less likely to use Yahoo! as their primary search engine.
    * 2% less likely to have a Compaq as their home computer.
    * 18% less likely to have taken a domestic flight for business on Northwest.
    * 80% more likely to have purchased multi-application ‘office/suites’ program software for work in the last year.
    * 56% more likely to have read the Sacramento Bee in the last 7 days.
    * 31% more likely to be male.
    * 8% more likely to have drunk an iced coffee drink in the last 7 days.
    * 3% more likely to have bought a satellite radio in the last year.
    * 8% less likely to drive a car or truck made in 2004.
    * 25% more likely to subscribe to mobile services online (paid subscription).
    * 32% more likely to live in New York
    * 6% less likely to have gone to a professional sporting event in the last 30 days.
    * 80% more likely to have played sports/simulation games online within the last day.
    * 23% less likely to garden.
    * 19% more likely to be business purchase decision makers or influencers of business consulting services.
    * 3% less likely to have a paid subscription to AOL for Broadband.
    * 18% more likely to have purchased Museum tickets online in the last 6 months.
    * 31% less likely to have made an in-store purchase at Toys ‘R Us in the last 30 days.
    * 7% less likely to work in the manufacturing department.
    * 4% less likely to have watched music entertainment/videos on TV within the last 7 days.
    * 9% more likely to have shopped for any insurance online within the last 6 months.
    * 4% more likely to rented a car for travel at Budget within the last 3 months.
    * 122% more likely to have received an email newsletter about Internet & Technology in the last month.
    * 64% more likely to have read the New York Times in the last 7 days.
    * 74% more likely to have sought or posted product reviews online within the last 30 days.
    * 13% more likely to own or lease a Hyundai.
    * 7% more likely to own a digital camera.
    * 24% less likely to have stayed at the Comfort Inn for business in the last 3 months.
    * 14% less likely to have sleeping disorders.
    * 21% more likely to have used an online dating service within the last 30 days.
    * 10% less likely to definitely not move within the next.
    * 30% more likely to have shopped online for credit reports within the last 30 days.
    * 5% more likely to be a registered Democrat.
    * 84% more likely to work in the computer industry.
    * 2% less likely to live with others suffering from allergies.
    * 8% less likely to have stayed at the Quality Inn on vacation in the last 3 months.
    * 19% less likely to be Christian.
    * 15% more likely to have used a Blue American Express card in the last 30 days.
    * 49% more likely to have listened to audio breaking news online within the past 30 days.
    * 25% more likely to own or lease a Saturn.
    * 7% less likely to own or lease a Kia.
    * 23% less likely to have used RealArcade in the last 30 days.
    * 8% more likely to work in the retail or wholesale industry.
    * 8% more likely to have played arcade games online within the last 30 days.
    * 22% more likely to have purchased NHL game tickets in the last 6 months.
    * 11% more likely to have read the Chicago Tribune in the last 7 days.
    * 10% more likely to have used Microsoft Power Point in the last 30 days.
    * 16% more likely to have monitored investments or stocks online within the last 30 days.
    * 26% less likely to get migraines.
    * 10% more likely to have used a Visa Smart Card in the last 30 days.
    * 30% more likely to have read the St. Louis Post-Dispatch in the last 7 days.
    * 13% less likely to have watched USA on TV within the last 7 days.
    * 9% less likely to have made an in-store automotive purchase at Auto Zone in the last 30 days.
    * 8% less likely to have watched CBS on TV within the last 7 days.
    * 44% more likely to have read Esquire magazine in the last 30 days.
    * 9% less likely to be obese.
    * 23% less likely to have watched the Weather Channel on TV within the last 7 days.
    * 3% less likely to own city/municipal/state bonds.
    * 8% more likely to have made an in-store purchase at Nordstrom in the last 30 days.
    * 28% less likely to have gone on a casino/gambling vacation within the last 2 years.
    * 13% less likely to work in medical support services.
    * 27% less likely to have listened to country music on the radio within the last 7 days.
    * 24% less likely to have listened to radio equally through AM/FM and Satellite.
    * 60% less likely to have used United Online (Juno or NetZero) ISP in the last 30 days.
    * 6% less likely to live in Chicago.
    * 48% more likely to live in California
    * 35% more likely to have used an online wallet or payment service within the last 30 days.
    * 40% more likely to be business purchase decision makers or influencers of computer hardware.
    * 19% more likely to drive a car or truck older than 1991.
    * 10% less likely to have stayed at the Sheraton for business in the last 3 months.
    * 10% more likely to have drunk red wine in the last 7 days.
    * 10% less likely to drive a company leased car or truck.
    * 13% less likely to rent a duplex or a multi-family home.
    * 4% more likely to have used MusicMatch in the last 30 days.
    * 11% more likely to have eaten lunch at Hardee’s within the last 7 days.
    * 22% less likely to live in Hartford-New Haven.
    * 45% more likely to have purchased a network interface card for work in the last year.
    * 14% more likely to have used RealPlayer in the last 30 days.
    * 27% more likely to own a Sony Playstation.
    * 13% less likely to have any gold credit card.
    * 3% less likely to have shopped online for new automobiles within the last 30 days.
    * 10% more likely to have read Cook’s Illustrated magazine in the last 30 days.
    * 33% more likely to have played a game on their cell phone in the last 30 days.
    * 13% more likely to have a current market portfolio valued at under $50,000.
    * 24% more likely to be self-employed.
    * 17% more likely to have viewed live TV within the last 30 day.
    * 19% less likely to have purchased Baseball tickets online in the last 6 months.
    * 4% more likely to have made an in-store purchase at Eddie Bauer in the last 30 days).
    * 26% more likely to have read Smithsonian magazine in the last 30 days.
    * 3% more likely to enjoy horseback riding or equestrian sports.
    * 23% less likely to have stayed at the Comfort Inn on vacation in the last 3 months.
    * 29% more likely to live with others suffering from STDs.
    * 16% more likely to have read any news weeklies magazines in the last 30 days.
    * 90% more likely to have purchased game peripherals for their home in the last year.
    * 6% more likely to have bought a film camera in the last year.
    * 6% less likely to have shopped for jewelry online within the last 6 months.
    * 2% more likely to have Northwest World Perks.
    * 30% less likely to own or lease a GMC.
    * 32% more likely to access the internet from the library.
    * 31% more likely to have purchased security software for work in the last year.
    * 6% more likely to frequently provide advice about restaurants or bars.
    * 8% less likely to have an eMachine as their home computer.
    * 8% less likely to have stayed at the Wyndham, either on business or vacation, in the last 3 months.
    * 9% less likely to own a satellite system like DIRECTV or DISH.
    * 5% more likely to have broadband access at work.
    * 60% more likely to have sent or received email on their cell phone yesterday.
    * 88% more likely to have purchased Blues music in the last 3 months.
    * 14% less likely to have watched Speed Channel on TV within the last 7 days.
    * 9% less likely to have made a phone or mail order with Land’s End in the last 6 months.
    * 18% less likely to have read Boating magazine in the last 30 days.
    * 70% more likely to have downloaded something besides a ring tone on their cell phone in the last 30 days.
    * 12% more likely to have 1 child in their household.
    * 3% less likely to have drunk an imported light lager beer in the last 7 days.
    * 17% less likely to have stayed at the Radisson for business in the last 3 months.
    * 31% less likely to have watched Toon Disney on TV within the last 7 days.
    * 34% more likely to read newspapers primarily online.
    * 5% less likely to live with others suffering from any ailment.
    * 97% more likely to have used their computer to listen to a saved digital file yesterday.
    * 16% less likely to have their primary access to the internet at work (outside the home).
    * 10% less likely to have read the Indianapolis Star in the last 7 days.
    * 51% more likely to access the internet from a cell phone.
    * 39% more likely to probably move within one year.
    * 46% more likely to have used an online dictionary/thesaurus within the last 30 days.
    * 14% less likely to be making their last mortgage payment within the next year.
    * 10% more likely to be separated.
    * 17% less likely to have rented a time share on vacation within the last 2 years.
    * 9% less likely to have an offline account with UBS Financial Services.
    * 192% more likely to have published or updated a blog within the last day.
    * 44% more likely to live in a residence owned/rented by another person besides their parent/child.
    * 3% less likely to have an offline account with Merrill Lynch.
    * 31% less likely to have watched PAX on TV within the last 7 days.
    * 19% more likely to own a DVR (e.g., Tivo) .
    * 7% less likely to be married.
    * 29% less likely to live in Oklahoma City.
    * 21% more likely to have read the Atlanta Constitution in the last 7 days.
    * 40% more likely to own a MP3 Player.
    * 10% less likely to have an offline account with Charles Schwab.
    * 16% less likely to have purchased a modem for their home in the last year.
    * 32% more likely to have purchased desktop publishing software for their computer at home in the last year.
    * 115% more likely to have used their computer to watch a saved digital video file yesterday.
    * 22% more likely to enjoy playing team sports.
    * 8% less likely to have made an in-store purchase at Any Apparel Store Purchase in the last 30 days.
    * 4% less likely to have shopped for pet products/supplies online within the last 6 months.
    * 50% more likely to have shopped online for computer software within the last 6 months.
    * 3% more likely to currently own a rodent.
    * 19% less likely to have purchased children’s clothes/shoes/accessories in the last 6 months.
    * 12% less likely to have an offline account with Wells Fargo.
    * 4% less likely to have a CD that has a maturation period of under 6 months.
    * 33% less likely to live with others suffering from Hepatitis C.
    * 15% less likely to work in the customer service department.
    * 80% more likely to have gone on vacation to the Netherlands in the last 2 years.
    * 27% less likely to live with others suffering from Alzheimer’s.
    * 21% less likely to have shopped online for home equity loans within the last 6 months.
    * 31% more likely to have drunk a malt beverage in the last 7 days.
    * 4% less likely to have drunk regular Sprite within the last 7 days.
    * 23% less likely to have an offline account with Smith Barney.
    * 13% less likely to have a Days Inn Inncentives Plan.
    * 10% less likely to have flown on Frontier for business or vacation.
    * 21% less likely to have a company provided laptop computer (not VPN or WiFi Enabled).
    * 38% less likely to have Osteoporosis.
    * 17% less likely to have read Star Magazine in the last 7 days.
    * 27% more likely to live with others suffering from acne.
    * 35% more likely to frequently provide advice about politics or current Events.
    * 25% less likely to have eaten dinner at Ryan’s Family Steak House in the last 30 days.
    * 11% less likely to have purchased college Football tickets in the last 6 months.
    * 22% more likely to have watched sports yesterday.
    * 8% less likely to have an online or offline account with UBS Financial Services.
    * 56% less likely to have eaten dinner at Sonic Drive-in within the last 7 days.
    * 5% less likely to drive a car or truck made in 1996.
    * 13% more likely to have played online fantasy sports within the last day.
    * 28% less likely to live with others suffering from Schizophrenia or Bipolar Disorder.
    * 43% less likely to have watched the Lifetime Movie Network on TV within the last 7 days.
    * 12% more likely to have flown on Delta for business or vacation.
    * 12% less likely to have watched Starz! on TV within the last 7 days.
    * 41% less likely to have made a phone or mail order with Disney in the last 6 months.
    * 3% more likely to have shopped online for furniture or home accessories within the last 30 days.
    * 154% more likely to subscribe to web site building or hosting services (paid subscription).
    * 16% more likely to have purchased any computer software for work in the last year.
    * 11% more likely to have looked up restaurant information online within the last day.
    * 18% less likely to hunt or fish.
    * 39% less likely to have 4-5 years of online experience.
    * 10% less likely to rented a car for travel at Enterprise within the last 3 months.
    * 29% less likely have eaten any meal at Popeye’s within the last 7 days.
    * 10% less likely to have read any fashion/beauty/style magazine in the last 30 days.
    * 57% more likely to have used their computer to listen to a saved digital file or CD yesterday.
    * 7% more likely to have made an in-store purchase at Radio Shack in the last 30 days.
    * 28% less likely to live with others suffering from Diabetes.
    * 4% less likely to have received an email newsletter about travel and leisure in the last month.
    * 43% more likely to have read Discover magazine in the last 30 days.
    * 4% more likely to have chosen TracFone as their cellular service.
    * 12% less likely to have stayed at the Hampton Inn for business in the last 3 months.
    * 31% more likely to have drunk imported beer in the last 7 days.
    * 55% more likely to have purchased multi-application ‘office/suites’ software for their computer at home in the last year.
    * 4% more likely to have played an online game within the last day.
    * 3% more likely to have used a Visa Card in the last 30 days.
    * 15% more likely to have read Autoweek magazine in the last 30 days.
    * 149% more likely to have played an online adventure/fantasy game within the last 30 days.
    * 36% more likely to build models.
    * 7% more likely to work in an office with 1000 or more employees.
    * 12% less likely to have eaten any meal at Wendy’s within the last 7 days.
    * 79% more likely to have made an in-store purchase at Electronics Boutique/EB Games in the last 30 days.
    * 2% less likely to have a household income of $25K – $99,999.
    * 39% less likely to have dial-up access at work.
    * 56% less likely to have read Essence magazine in the last 30 days.
    * 15% less likely to have bought a DVD player in the last year.
    * 110% more likely to work in the computer (hardware) industry.
    * 10% more likely to have stayed at the Doubletree on vacation in the last 3 months.
    * 55% more likely to live with others suffering from STDs.
    * 32% less likely to have 3-4 years of online experience.
    * 28% less likely to have hotel/airline Trip Rewards.
    * 57% more likely to have purchased computer hardware in the last 6 months.
    * 4% less likely to have made an in-store purchase at any department or general merchandise store in the last 30 days.
    * 213% more likely to have purchased developer tools software for their computer at home in the last year.
    * 59% more likely to be single.
    * 56% less likely to access the internet at work only.
    * 13% more likely to have an online or offline account with Bank of America.
    * 16% less likely to be 35 years old or older.
    * 20% less likely to live with others suffering from cancer.
    * 3% more likely to have used Microsoft Word in the last 30 days.
    * 18% less likely to have read Outdoor Life magazine in the last 30 days.
    * 16% less likely to have purchased antivirus software for their computer at home in the last year.
    * 10% more likely to drive a compact sedans/coupe.
    * 347% more likely to have read an RSS feed within the last 30 days.
    * 55% more likely to have gone on vacation to Spain or Portugal in the last 2 years.
    * 14% more likely to have shopped online for home improvement within the last 30 days.
    * 22% less likely to have watched the Outdoor Life Network on TV within the last 7 days.
    * 22% more likely to play any sort of video simulation games.
    * 17% more likely to have attended a cultural event in the last 30 days.
    * 7% more likely to be in a professional/managerial occupation.
    * 20% less likely to frequently provide advice about home decorating.
    * 50% more likely to own a PDA/Handheld Computer.
    * 2% more likely to have hearing problems.
    * 40% more likely to play chess.
    * 3% more likely to access the internet from home.
    * 96% more likely to have purchased Jazz in the last 3 months.
    * 23% less likely to live with others suffering from Arthritis.
    * 7% less likely to work in the construction/labor/trade industries.
    * 24% less likely to have gone on a cruise-ship vacation within the last 2 years.
    * 8% less likely to have Choice Hotels Privileges.
    * 76% more likely to have purchased WiFi equipment for their home in the last year.
    * 18% less likely to live with others suffering from ulcers.
    * 22% more likely to have shopped online for movie tickets within the last 6 months.
    * 33% more likely to have read the Science & Technology section of the newspaper in the last 7 days.
    * 3% less likely to have used a Visa Debit Card in the last 30 days.
    * 27% less likely to have an offline account with American Century.
    * 6% more likely to have read the Comics/Humor section of the newspaper in the last 7 days.
    * 10% less likely to personally lease a vehicle.
    * 3% more likely to have an online account with Fidelity.
    * 500% more likely to have read an RSS feed online within the last day.
    * 96% more likely to have read any gaming magazine in the last 30 days.
    * 17% less likely to be 40-49 years old.
    * 8% more likely to live in Georgia
    * 12% more likely to have done any online research for school within the last 30 days.
    * 10% less likely to have played casino/gambling games online within the last 30 days.
    * 21% more likely to frequently provide advice about parenting or family.
    * 320% more likely to have read Maximum PC magazine in the last 30 days.
    * 8% less likely to have read BusinessWeek magazine in the last 7 days.
    * 107% more likely to frequently provide advice about computer hardware or software.
    * 29% more likely to access the internet while working at home.
    * 35% more likely to have purchased any PC or Mac game software for their computer at home in the last year.
    * 47% more likely to have checked school email online within the last day.
    * 144% more likely to have bought a PDA without phone functionality in the last year.
    * 13% more likely to live in Orlando-Daytona Beach-Melbourne.
    * 15% more likely to have made an in-store purchase at Barnes & Noble in the last 30 days.
    * 10% less likely to have bought a television in the last year.
    * 42% less likely to live in Arkansas
    * 27% more likely to have an online account with Vanguard.
    * 11% less likely to have eaten dinner at Chick-fil-A within the last 7 days.
    * 3% less likely to shopped online for garden tools/supplies within the last 30 days.
    * 32% less likely to have read Taste of Home magazine in the last 30 days.
    * 11% more likely to play racing video games.
    * 31% less likely to have watched the Golf Channel on TV within the last 7 days.
    * 27% more likely to have made an in-store purchase at Express in the last 30 days.
    * 69% more likely to have read the Washington Post yesterday.
    * 9% less likely to have eaten dinner at Outback Steakhouse in the last 30 days.
    * 6% more likely to have shopped online for airline tickets/reservations within the last 30 days.
    * 28% more likely to have used their computer to listen to any saved digital file or CD in the last 30 days.
    * 4% less likely to live in Pennsylvania
    * 40% less likely to have purchased auto racing tickets in the last 6 months.
    * 23% more likely to have watched the CW on TV within the last 7 days.
    * 46% less likely to have made an in-store purchase at Stein Mart in the last 30 days.
    * 14% more likely to frequently provide advice about cars.
    * 4% more likely to have eaten lunch at Burger King within the last 7 days.
    * 17% less likely to have a hotel reward program.
    * 79% more likely to access the internet from a wireless device.
    * 11% more likely to drive a car or truck made in 2000.
    * 11% less likely to be starting their own business within the next year.
    * 44% more likely to have graduated from college in the last year.
    * 36% more likely to be a C-level executive or owner in organizations of less than 10.
    * 58% more likely to have purchased soundtracks in the last 3 months.
    * 11% more likely to have eaten lunch at Dairy Queen within the last 7 days.
    * 21% less likely to have eaten breakfast at Bob Evans Restaurants in the last 30 days.
    * 3% less likely to live in North Carolina
    * 10% more likely to have flown domestic on any airline for business or vacation.
    * 10% more likely to have read Entertainment Weekly magazine in the last 7 days.
    * 12% more likely to have purchased any computer peripherals for work in the last year.
    * 45% less likely to own or lease a Cadillac.
    * 46% less likely to live with others suffering from breast cancer.
    * 17% less likely to be 45 years old or older.
    * 48% more likely to have shopped online for educational software within the last 30 days.
    * 6% less likely to have read Architectural Digest magazine in the last 30 days.
    * 12% less likely to have their primary access to the internet at work.
    * 45% more likely to play ice or roller hockey.
    * 8% more likely to have gone on a vacation in the Northeast U.S. within the last 2 years.
    * 4% less likely to have drunk Dasani within the last 7 days.
    * 19% less likely to have watched the Travel Channel on TV within the last 7 days.
    * 4% less likely to have listened to Christian Contemporary radio within the last 7 days.
    * 31% more likely to have shopped online for music CDs within the last 6 months.
    * 88% more likely to have listened to world music on the radio within the last 7 days.
    * 13% more likely to drive a car or truck made in 1998.
    * 2% more likely to have made a phone or mail order with Dell in the last 6 months.
    * 89% more likely to have purchased database software for work in the last year.
    * 13% more likely to be in senior management.
    * 21% less likely to be retiring in the next year.
    * 30% more likely to own a DVD burner.
    * 34% less likely to have played bingo in the last 30 days.
    * 11% less likely to be interested in genealogy.
    * 33% less likely to live in Nebraska
    * 13% less likely to have a Hyatt Gold Passport.
    * 50% more likely to have purchased time management software for their computer at home in the last year.
    * 44% less likely to work in the real estate industry.
    * 8% more likely to have shopped for toys online within the last 6 months.
    * 2% less likely to have a household income of under $50K.
    * 33% less likely to have stayed at the Best Western on vacation in the last 3 months.
    * 35% more likely to have gone on a skiing vacation within the last 2 years.
    * 6% less likely to have attended or rented an animated kid’s movie in the last 30 days.
    * 60% more likely to have purchased Bluegrass music in the last 3 months.
    * 42% more likely to own a Microsoft Xbox 360.
    * 26% more likely to play action or adventure video games.
    * 20% less likely to have read the Detroit News in the last 7 days.
    * 13% more likely to have used Microsoft Project in the last 30 days.
    * 11% less likely to have read Sky magazine in the last 30 days.
    * 18% more likely to have read the Wall Street Journal yesterday.
    * 40% less likely to have read Birds & Blooms magazine in the last 30 days.
    * 42% less likely to have read Family Circle magazine in the last 30 days.
    * 119% more likely to have used their computer to download free video yesterday.
    * 10% less likely to intend to purchase a new car or truck within the next 6 months.
    * 10% less likely to work for an organization with 20-49 employees.
    * 80% more likely to have other IBM compatible computers as their home computer.
    * 4% less likely to have a Discover Card.
    * 9% more likely to have read a book in the last 30 days.
    * 63% more likely to live in Utah
    * 11% more likely to work in education.
    * 42% more likely to play survival/horror video games.
    * 7% more likely to have an online or offline account with any online brokerage firm.
    * 8% less likely to have used Microsoft Access in the last 30 days.
    * 8% less likely to work in the transportation industry.
    * 5% more likely to have purchased a scanner for their home in the last year.
    * 117% more likely to have sought or posted product reviews within the last day.
    * 9% less likely to have read Parenting magazine in the last 30 days.
    * 18% less likely to have made an in-store purchase at Menard’s in the last 30 days.
    * 5% less likely to drive a car or truck made in 2005.
    * 13% less likely to have made an in-store purchase at any specialty store in the last 30 days.
    * 32% more likely to have listened to dance/electronica on the radio within the last 7 days.
    * 35% less likely to have read Quick Cooking magazine in the last 30 days.
    * 7% more likely to have made an in-store automotive purchase at NAPA Auto Parts in the last 30 days.
    * 10% less likely to be politically moderate.
    * 23% more likely to be business purchase decision makers or influencers of energy supply.
    * 13% more likely to have stayed at the Marriott for business in the last 3 months.
    * 19% less likely to have made a phone or mail order with Nordstrom in the last 6 months.
    * 31% more likely than IE user to paint, draw or sculpt.
    * 10% less likely to drive a car or truck made in 1999.
    * 50% less likely to have purchased Basketball – NBA game tickets online in the last 6 months.
    * 2% less likely to work in an office with 10-49 employees.
    * 33% more likely to have sold an item in an online auction within the last day.
    * 32% more likely to have shopped online for men’s clothes/shoes/accessories within the last 6 months.
    * 18% more likely to have purchased Christian Contemporary music in the last 3 months.
    * 8% more likely to be business purchase decision makers or influencers of printing.
    * 7% less likely to have purchased a modem for work in the last year.
    * 23% more likely to have viewed or listened to audio or video breaking news within the last 30 day.
    * 2% more likely to have a household income of $75K ore more.
    * 31% more likely to subscribe to fantasy sports and sports news online (paid subscription).
    * 21% more likely to have used Napster in the last 30 days.
    * 9% less likely to have shopped for health insurance online within the last 6 months.
    * 87% more likely to subscribe to Netflix (paid subscription).
    * 10% less likely to live with others suffering from gum disease.
    * 9% more likely to have looked up high school or college alumni info online within the last 30 days.
    * 59% more likely to have purchased a hard drive for their home in the last year.
    * 2% less likely to have used a MasterCard – Platinum (t/30 days).
    * 3% more likely to have purchased Event tickets online in the last 6 months.
    * 14% less likely to use prepaid calling cards.
    * 6% less likely to have checked their online horoscopes within the last day.
    * 40% less likely to work in construction.
    * 26% more likely to have purchased a computer monitor for their home in the last year.
    * 114% more likely to have read Science magazine in the last 30 days.
    * 3% more likely to kids under age 3.
    * 29% less likely to have read the Houston Chronicle yesterday.
    * 17% less likely to live in Baltimore.
    * 5% less likely to drive a car or truck made in 2001.
    * 47% more likely to own or lease a Acura.
    * 5% less likely to live with others suffering from thyroid problems.
    * 23% less likely to live in Alabama
    * 6% more likely to be business purchase decision makers or influencers of anything.
    * 31% more likely to have made an in-store purchase at Men’s Wearhouse in the last 30 days.
    * 23% more likely to have used their computer to listen to music offline in the last 30 days.
    * 33% less likely to to have listened to easy listening music on the radio within the last 7 days.
    * 3% less likely to have used a MasterCard in the last 30 days.
    * 50% more likely to have shopped online for beer/wine/liquor within the last 30 days.
    * 6% more likely to have watched educational programs on TV within the last 7 days.
    * 10% less likely to work as a homemaker.
    * 28% less likely to have read any home & gardening magazine in the last 30 days.
    * 17% more likely to have purchased Ballet/Dance Performance tickets in the last 6 months.
    * 9% more likely to have purchased a digital camera for their home in the last year.
    * 5% more likely to be business purchase decision makers or influencers of commercial real estate services.
    * 73% more likely to have purchased a processor for work in the last year.
    * 13% less likely to have watched Cinemax on TV within the last 7 days.
    * 8% more likely to have drunk hot tea at home in the last 7 days.
    * 17% less likely to have shopped for children’s clothes/shoes/accessories online within the last 6 months.
    * 17% more likely to have EarthLink Cable as their ISP.
    * 13% less likely to have an online or offline account with Charles Schwab.
    * 30% more likely to have purchased a desktop computer for work in the last year.
    * 43% more likely to live in Oregon
    * 26% less likely to have eaten lunch at Cracker Barrel Old Country Store in the last 30 days.
    * 44% less likely to have any dial-up access.
    * 8% more likely to have flown on American for a domestic vacation in the last 3 months.
    * 75% more likely to have participated in a chat room with friends and family within the last day.
    * 19% less likely to be interested in arts and crafts.
    * 55% more likely to have viewed or listened to live concerts online within the last 30 day.
    * 36% less likely to have gone on a golf vacation within the last 2 years.
    * 27% less likely to live in Louisiana
    * 35% more likely to have sent or received an electronic invitation within the last day.
    * 30% more likely to live with others suffering from ADD/ADHD.
    * 14% less likely to have made a phone or mail order with Victoria’s Secret in the last 6 months.
    * 33% more likely to have listened to New Age music on the radio within the last 7 days.
    * 5% less likely to have made an in-store purchase at Bed Bath & Beyond in the last 30 days.
    * 16% less likely to be 55-64 years old.
    * 3% less likely to have drunk any A&W beverage within the last 7 days.
    * 35% less likely to have 1-2 years of online experience.
    * 14% less likely to have shopped online for vacation products within the last 30 days.
    * 4% less likely to have read Martha Stewart Livingmagazine in the last 30 days.
    * 98% more likely to have purchased a processor for their home in the last year.
    * 2% less likely to have a household income of $35K – $99,999.
    * 36% less likely to have watched ShopNBC on TV within the last 7 days.
    * 22% less likely to have made an in-store purchase at J. Jill in the last 30 days.
    * 50% less likely to have read Veranda magazine in the last 30 days.
    * 250% more likely to have a Mac / Apple as their home computer.
    * 31% more likely to have received an email newsletter about trade news (non-internet or financial) in the last month.
    * 37% more likely to subscribe to any online paid service.
    * 19% less likely to own or lease any General Motors vehicle.
    * 16% more likely to intend to probably purchase a new residence within the next year.
    * 37% more likely to have sent or received a text message on their cell phone yesterday.
    * 7% less likely to have drunk an iced coffee drink at home in the last 7 days.
    * 18% less likely to have purchased Comedy Club/Show tickets in the last 6 months.
    * 15% less likely to be the grocery decision maker.
    * 3% less likely to have traveled for vacation within the last three months.
    * 23% less likely to have made an in-store purchase at J.C. Penney in the last 30 days.
    * 17% less likely to have kids between 9 and 11 years old.
    * 11% more likely to have 5 or more children in their household.
    * 12% more likely to have SBC Yahoo! DSL as their ISP.
    * 9% less likely to Video play wrestling video games.
    * 50% less likely to have read Ebony magazine in the last 30 days.
    * 7% less likely to have eaten dinner at McDonald’s within the last 7 days.
    * 36% less likely to have high blood pressure.
    * 11% less likely to live in Nashville.
    * 14% less likely to have read the Home/Gardening section of the newspaper in the last 7 days.
    * 6% more likely to work in the marketing or advertising department.
    * 31% less likely to have bought a VCR in the last year.
    * 56% more likely to have used their computer to email or IM an audio or video clip yesterday.
    * 63% more likely to have drunk espresso in the last 7 days.
    * 26% less likely to have eaten at Cracker Barrel Old Country Store in the last 30 days.
    * 7% less likely to say might or might not purchase investment property within the next year.
    * 6% more likely to have a household income of $100K – $149,999.
    * 12% less likely to have read Reader’s Digest magazine in the last 30 days.
    * 15% more likely to have watched business news videos online within the last 30 days.
    * 21% less likely to have purchased cosmetics or beauty aids in the last 6 months.
    * 5% less likely to have a reward program.
    * 44% more likely to have shopped online for music within the last 30 days.
    * 13% less likely to have a Gateway as their home computer.
    * 20% less likely to have eaten breakfast at McDonald’s within the last 7 days.
    * 13% less likely to have listened to adult contemporary or soft rock on the radio within the last 7 days.
    * 11% less likely to have read More magazine in the last 30 days.
    * 22% more likely to own or lease a Mazda.
    * 18% more likely to be 25-39 years old.
    * 18% less likely to live in Connecticut
    * 19% more likely to have purchased fine arts events in the last 6 months.
    * 16% less likely to have watched Nickelodeon on TV within the last 7 days.
    * 5% less likely to own a VCR.
    * 4% less likely to work for an organization with 1000 or more employees.
    * 15% more likely to have read Elle magazine in the last 30 days.
    * 30% less likely to have made an in-store purchase at Michaels in the last 30 days.
    * 13% more likely to work for an organization with less than 50 employees.
    * 1% less likely to have allergies.
    * 29% more likely to have used their computer to listen or watch any streaming audio or video in the last 30 days.
    * 3% more likely to have a household income of $150K or more.
    * 14% more likely to have stayed at a Sleep Inn, either on business or vacation, in the last 3 months.
    * 60% more likely to have shopped online for digital music within the last 6 months.
    * 34% more likely to have shopped online for music within the last 6 months.
    * 52% more likely to have read movie news/reviews/listings online within the last day.
    * 12% more likely to drive a Asian Vehicle.
    * 15% less likely to live with others suffering from chronic migrances.
    * 26% more likely to have shopped online for auto insurance within the last 30 days.
    * 39% less likely to have watched soap operas on TV within the last 7 days.
    * 14% less likely to have made an in-store purchase at Body Shop in the last 30 days.
    * 35% more likely to have made an in-store purchase at Pac Sun in the last 30 days.
    * 30% more likely to have read movie news, reviews, or listings online within the last 30 days.
    * 100% more likely to have purchased multimedia software for work in the last year.
    * 25% more likely to work in the raw materials industry.
    * 26% more likely to have gone to a live concert in the last 30 days.
    * 39% more likely to frequently provide advice about music.
    * 71% more likely to live in Sacramento-Stockton-Modesto.
    * 17% more likely to have bought a digital camcorder in the last year.
    * 58% more likely to smoke cigars.
    * 3% more likely to have a Debit MasterCard.
    * 8% less likely to have purchased MLB tickets in the last 6 months.
    * 4% less likely to have used Lotus Notes in the last 30 days.
    * 52% more likely to have purchased Hard Rock or Heavy Metal music in the last 3 months.
    * 120% more likely to have used their computer to downloaded a podcast in the last 30 days.
    * 13% more likely to have flown on US Airways for business or vacation.
    * 40% more likely to have watched a political TV show yesterday.
    * 3% more likely to have purchased business/office supplies in the last 6 months.
    * 38% less likely to have read Cuisine magazine in the last 30 days.
    * 12% less likely to live in Detroit.
    * 17% less likely to have shopped for prescription drugs/remedies online within the last 6 months.
    * 13% less likely to use any calling cards.
    * 39% more likely to have researched products for home online within the last day.
    * 42% more likely to have used their computer to burn a CD in the last 30 days.
    * 4% less likely to have drunk any Lemon/Lime soda within the last 7 days.
    * 18% less likely to have read any Sports magazine in the last 30 days.
    * 11% less likely to have watched Noggin on TV within the last 7 days.
    * 5% more likely to enjoy gourmet cooking.
    * 7% less likely to have purchased R&B or Soul music in the last 3 months.
    * 88% more likely to have made a phone or mail order with CompUSA in the last 6 months.
    * 5% more likely to have participated in online incentive/rewards programs within the last 30 days.
    * 38% less likely to live with others suffering from breast cancer.
    * 18% less likely to have eaten at IHOP in the last 30 days.
    * 22% less likely to have purchased College Basketball tickets in the last 6 months.
    * 3% less likely to have a Platinum MasterCard.
    * 164% more likely to have published or updated a blog within the last 30 days.
    * 12% more likely to have made 1+ round trip air flights for business within the last 30 days.
    * 90% more likely to have read the San Francisco Chronicle in the last 7 days.
    * 7% less likely to have watched CNN on TV within the last 7 days.
    * 4% more likely to have a company provided magazine subscription.
    * 9% more likely to have entertained formally at home in the last 30 days.
    * 85% more likely to have drunk espresso at home in the last 7 days.
    * 6% more likely to have an offline account with USAA.
    * 22% more likely to live in Milwaukee.
    * 77% less likely to use AOL as their primary search engine.
    * 69% more likely to subscribe to general/business/financial news & info online (paid subscription).
    * 5% more likely to have a household income of $100K or more.
    * 9% more likely to have stayed at a hotel or motel for 1+ nights for business within the last 30 days.
    * 90% more likely to have read Computer Shopper magazine in the last 30 days.
    * 18% less likely to have watched HGTV on TV within the last 7 days.
    * 4% less likely to be 21 years old or older.
    * 2% less likely to have a household income of $25K – $74,999.
    * 74% more likely to have used an online encyclopedia within the last day.
    * 57% more likely to have viewed or listened to music or music videos online within the last 30 day.
    * 4% more likely to have drunk Mountain Dew within the last 7 days.
    * 9% less likely to own a standard big screen television > 32 inch.
    * 33% more likely to have used their computer to surf the web in the last 30 days.
    * 15% less likely to have read ESPN The Magazine in the last 30 days.
    * 23% less likely to have cancer.
    * 15% more likely to have shopped online for toys within the last 30 days.
    * 13% less likely to have bought a high-def small screen < 32 inch television in the last year.
    * 100% more likely to subscribe to online adult entertainment (paid subscription).
    * 67% less likely to live in West Virginia
    * 12% less likely to work in the automotive or aerospace industries.
    * 19% more likely to live with others suffering from gum disease.
    * 6% less likely to rented a car for travel at Avis within the last 3 months.
    * 3% more likely to be business purchase decision makers or influencers of telephon services.
    * 13% more likely to have shopped for appliances/housewares online within the last 6 months.
    * 31% less likely to enjoy boating/motorboating.
    * 11% less likely to live with others suffering from hernias.
    * 113% more likely to be between 21-24 years old.
    * 72% more likely to have used their computer to upload video to a sharing site in the last 30 days.
    * 63% more likely to have used their computer to listen to any streaming music yesterday.
    * 44% more likely to be part of senior management in organizations of less than 10.
    * 29% more likely to have read Runner’s World magazine in the last 30 days.
    * 50% less likely to have COPD/Emphysema.
    * 9% more likely to have purchased a mouse for their home computer in the last year.
    * 9% less likely to have watched the Discovery Health Channel on TV within the last 7 days.
    * 3% less likely to enjoy water sports.
    * 8% less likely to subscribe to online virus protection services (paid subscription).
    * 54% more likely to have shopped online for home electronics within the last 30 days.
    * 55% less likely to have no primary search engine.
    * 5% more likely to have drunk vodka in the last 7 days.
    * 73% more likely to have read PC Magazine in the last 30 days.
    * 33% less likely to be part of the supporting professional staff at their current place of business.
    * 7% less likely to be involved in their religious group/church/temple.
    * 6% more likely to have made no round trip air flights for business within the last 30 days.
    * 130% more likely to snowboard.
    * 23% more likely to live in Los Angeles.
    * 13% less likely to have shopped for vacation packages online within the last 6 months.
    * 7% more likely to be expecting their first child within the next year.
    * 29% less likely to have read the Tampa Tribune in the last 7 days.
    * 40% less likely to be widowed.
    * 8% less likely to have an online or offline account with Janus.
    * 22% less likely to have flown internationally for vacation on Delta in the last 3 months.
    * 6% less likely to have 2 children in their household.
    * 29% less likely to have read the Arizona Republic yesterday.
    * 55% more likely to have purchased arcade games for their computer at home in the last year.
    * 14% less likely to have AT&T Long Distance service.
    * 44% less likely to have stayed at the Clarion, either on business or vacation, in the last 3 months.
    * 33% less likely to live in Greensboro-High Pt. or Winston-Salem.
    * 50% less likely to have read Woman’s World magazine in the last 30 days.
    * 10% more likely to have read the Pittsburgh Post-Gazette in the last 7 days.
    * 32% less likely to have read O, The Oprah Magazine in the last 30 days.
    * 2% less likely to access the internet from home only (no internet at work).
    * 17% less likely to drive a luxury car.
    * 6% more likely to have read Allure magazine in the last 30 days.
    * 26% more likely to have purchased a monitor for work in the last year.
    * 1% less likely to live with others suffering from vision problems.
    * 8% less likely to have received an email newsletter about home and family in the last month.
    * 13% less likely to have watched reality television on TV within the last 7 days.
    * 22% less likely to have watched AMC (American Movie Classics) on TV within the last 7 days.
    * 6% more likely to have drunk a domestic regular lager in the last 7 days.
    * 25% less likely to live with others suffering from high blood pressure.
    * 33% more likely to have made an in-store purchase at Gamestop in the last 30 days.
    * 7% less likely to have purchased Gospel music in the last 3 months.
    * 63% more likely to have used Google Docs in the last 30 days.
    * 40% more likely to have used their computer to watch a live TV broadcast yesterday.
    * 49% more likely to frequently provide advice about the web.
    * 2% less likely to live with others suffering from hearing problems.
    * 6% more likely to have Charter Cable as their ISP.
    * 7% less likely to have watched HBO on TV within the last 7 days.
    * 189% more likely to have played a multiplayer console game online within the last day.
    * 43% less likely to subscribe to Classmates.com online (paid subscription).
    * 45% more likely to have made an in-store purchase at J. Crew in the last 30 days.
    * 38% less likely to have made a phone or mail order with Office Max in the last 6 months.
    * 9% less likely to work for an organization with 1000-1999 employees.
    * 14% more likely to be 18-49 years old.
    * 55% more likely to play urban action adventure video games.
    * 87% more likely to have shopped online for computer hardware within the last 6 months.
    * 18% less likely to have stayed at the Westin on vacation in the last 3 months.
    * 50% less likely to have used NetZero HiSpeed ISP in the last 30 days.
    * 10% less likely to have stayed at the Red Roof Inn on vacation in the last 3 months.
    * 48% more likely to play flying video games.
    * 41% more likely to have listened to radio primarily through the Internet.
    * 32% more likely to mostly likely move within the next.
    * 12% less likely to have rented a car for business at Avis within the last 3 months.
    * 33% more likely to have stayed at the Travelodge on vacation in the last 3 months.
    * 20% less likely to have read the Miami Herald in the last 7 days.
    * 32% more likely to have purchased a hard drive for work in the last year.
    * 130% more likely to have viewed or listened to audio or video technology news within the last 30 day.
    * 26% less likely to have read Self magazine in the last 30 days.
    * 16% more likely to have Road Runner Cable as their ISP.
    * 24% more likely to have listened to any news/politics shows on the radio within the last 7 days.
    * 17% less likely to have been expecting a grandchild in the last year.
    * 17% less likely to have read Metropolitan Home magazine in the last 30 days.
    * 12% more likely to have made an in-store purchase at Blockbuster in the last 30 days.
    * 18% less likely to have stayed at the Amerisuites, either on business or vacation, in the last 3 months.
    * 15% less likely to have eaten lunch at Jack in the Box within the last 7 days.
    * 28% more likely to jog for physical fitness.
    * 9% more likely to have made an in-store purchase at Restoration Hardware in the last 30 days.
    * 9% less likely to have watched Bravo on TV within the last 7 days.
    * 4% more likely to have checked their work email online within the last 30 days.
    * 40% more likely to have an IBM as their home computer.
    * 43% less likely to have no computers in their household.
    * 5% less likely to have Asthma.
    * 4% less likely to have shopped for fitness or diet products online within the last 6 months.
    * 11% more likely to own or lease a Lexus.
    * 13% more likely to have gone on a domestic flight for business on US Airways in the last 3 months.
    * 20% more likely to have shopped online for small business loans within the last 6 months.
    * 21% more likely to have shopped online for books on tape within the last 30 days.
    * 19% less likely to have an offline account with T. Rowe Price.
    * 4% more likely to rented a car for travel at Hertz within the last 3 months.
    * 14% more likely to have purchased fax software for their computer at home in the last year.
    * 78% less likely to have an offline account with John Hancock.
    * 3% more likely to own a Nintendo Game Cube.
    * 17% more likely to have read the St. Louis Post-Dispatch yesterday.
    * 56% more likely to have purchased Latin or salsa music in the last 3 months.
    * 2% less likely to have purchased any sports tickets in the last 6 months.
    * 68% more likely to have purchased puzzle or trivia games for their computer at home in the last year.
    * 6% less likely to have eaten any meal at Chick-fil-A within the last 7 days.
    * 33% less likely to live with others suffering from high cholesterol.
    * 4% more likely to currently own a fish.
    * 4% more likely to have watched MTV on TV within the last 7 days.
    * 13% more likely to have shopped online for car rentals within the last 30 days.
    * 4% more likely to work in an office with under 50 employees.
    * 4% more likely to have an online or offline account with Putnam Investments (online or offline account).
    * 5% less likely to have a any corporate card.
    * 140% more likely to subscribe to entertainment and local news services (paid subscription).
    * 77% less likely to have used PeoplePC ISP in the last 30 days.
    * 78% more likely to access the internet from school.
    * 2% less likely to drive a car or truck made in 2001 or later.
    * 130% more likely to have purchased a PCMCIA network adapter for their home in the last year.
    * 124% more likely to have read or posted on an online bulletin board within the last day.
    * 6% less likely to have used a any platinum card in the last 30 days.
    * 73% more likely to have shopped online for computer games within the last 30 days.
    * 38% more likely to sail boats.
    * 7% less likely to rented a car for travel at Thrifty within the last 3 months.
    * 17% more likely to have listened to hard rock or heavy metal on the radio within the last 7 days.
    * 7% more likely to own shares in a mutual fund that manages foreign stock.
    * 44% less likely to have their primary access to the internet at their friend’s/family’s home.
    * 24% less likely to have played online sweepstakes or lottery games within the last 30 days.
    * 20% more likely to live in Wichita-Hutchinson.
    * 5% more likely to drive a car or truck older than 2002.
    * 17% less likely to live in New Mexico
    * 45% less likely to enjoy snowmobiling.
    * 16% more likely to have drunk Tenessee Whiskey in the last 7 days.
    * 4% less likely to have seen live theater in the last 30 days.
    * 29% less likely to frequently provide advice about beauty or cosmetics.
    * 15% more likely to have made an in-store purchase at CostPlus in the last 30 days.
    * 16% more likely to have watched breaking news videos online within the last 30 days.
    * 33% less likely to drive a car in the prestige/luxury category.
    * 5% less likely to have an online or offline account with Merrill Lynch.
    * 5% less likely to be in middle management or above.
    * 60% more likely to have a JetBlue TrueBlue reward account.
    * 53% more likely to have received an email newsletter about music in the last month.
    * 27% more likely to have shopped online for watches within the last 30 days.
    * 16% more likely to have read Sunset magazine in the last 30 days.
    * 36% more likely to have gotten engaged in the last year.
    * 11% less likely to have read Bicycling magazine in the last 30 days.
    * 125% more likely to say they definitely will not buy real estate within the next year.
    * 61% more likely to have used LimeWire in the last 30 days.
    * 54% less likely to have 2-3 years of online experience.
    * 10% more likely to be 18-54 years old.
    * 4% less likely to have used a Debit MasterCard in the last 30 days.
    * 9% less likely to have gone on a pre-packaged vacation within the last 2 years.
    * 8% less likely to have shopped online for home insurance within the last 30 days.
    * 172% more likely to be between 18-21 years old.
    * 13% less likely to have BellSouth DSL as their ISP.
    * 6% more likely to have viewed or printed online maps/directions within the last 30 days.
    * 27% more likely to have shopped online for movie tickets within the last 30 days.
    * 6% more likely to be business purchase decision makers or influencers of business equipment.
    * 80% less likely to have purchased Auto Racing tickets online in the last 6 months.
    * 33% less likely to have a company provided car or truck.
    * 36% more likely to live in Portland, OR .
    * 83% more likely to have purchased scanner software for their computer at home in the last year.
    * 3% more likely to have shopped for event tickets online within the last 6 months.
    * 1% more likely to have a household income of $50K+.
    * 87% more likely to have watched pre-recorded TV online within the last 30 days.
    * 15% more likely to have purchased a digital camera for work in the last year.
    * 11% more likely to have made 3+ round trip air flights for business within the last 30 days.
    * 29% more likely to have gone on vacation to Germany, Austria, or Czech Republic in the last 2 years.
    * 4% more likely to have stayed at the Hilton for business in the last 3 months.
    * 6% less likely to live in Phoenix DMA.
    * 100% more likely to have watched a comedy TV show yesterday.
    * 28% less likely to have made an in-store purchase at Hobby Lobby in the last 30 days.
    * 14% less likely to have read the Health section of the newspaper in the last 7 days.
    * 85% less likely to use Windows Live as their primary search engine.
    * 73% less likely to own or lease a Lincoln.
    * 30% more likely to have purchased a PCMCIA modem card for their home in the last year.
    * 48% more likely to frequently provide advice about relationships or dating.
    * 19% less likely to have eaten dinner at Wendy’s within the last 7 days.
    * 10% less likely to have purchased women’s clothes/shoes/accessories in the last 6 months.
    * 17% less likely to live with others suffering from cancer.
    * 19% more likely to have listened to jazz on the radio within the last 7 days.
    * 12% less likely to have hair loss.
    * 7% less likely to have kids between 6 and 8 years old.
    * 7% more likely to have paid or viewed bills online within the last 30 days.
    * 1% more likely to live with others suffering from asthma.
    * 16% more likely to drive a station wagon.
    * 11% less likely to frequently provide advice about travel.
    * 18% less likely to have watched GSN on TV within the last 7 days.
    * 29% more likely to have used Optimum Online ISP in the last 30 days.
    * 8% more likely to have downloaded gift certificates online within the last 30 days.
    * 26% less likely to live with others suffering from cancer.
    * 11% less likely to have read Bon Appetit magazine in the last 30 days.
    * 14% less likely to live in Tennessee
    * 11% less likely to have watched ESPN on TV within the last 7 days.
    * 17% more likely to have watched reality TV show yesterday.
    * 14% less likely to have read the Fort Worth Star-Telegram in the last 7 days.
    * 17% less likely to have a company provided newspaper subscription.
    * 50% more likely Firefox users to have made a phone or mail order with The Sharper Image in the last 6 months.
    * 11% less likely to live with others suffering from arthritis.
    * 29% less likely to work in clerical services.
    * 6% less likely to live with others suffering from any ailment.
    * 36% more likely to use Comcast Digital Phone as their VIOP service.
    * 8% less likely to have watched ABC on TV within the last 7 days.
    * 33% more likely to have researched or planned a wedding online within the last day.
    * 9% less likely to have made a phone or mail order with Staples in the last 6 months.
    * 32% less likely to have watched the Hallmark Channel on TV within the last 7 days.
    * 17% less likely to live in Iowa
    * 19% less likely to have a Bring Your Own Access (BYOA) Plan.
    * 8% more likely to have researched a new or used car online within the last day.
    * 150% more likely to have made or received a phone call online within the last day.
    * 17% more likely to have eaten dinner at T.G.I. Friday’s in the last 30 days.
    * 77% more likely to have read Popular Science magazine in the last 30 days.
    * 10% more likely to be interested in motorcycles.
    * 7% more likely to live in New England.
    * 21% more likely to have drunk latte or cappucchino in the last 7 days.
    * 5% more likely to have eaten any meal at Papa John’s within the last 7 days.
    * 29% less likely to have purchased Football – College game tickets online in the last 6 months.
    * 48% less likely to have read Jet Magazine in the last 30 days.
    * 119% more likely to subscribe to gaming services online (paid subscription).
    * 73% more likely to have read the Los Angeles Times in the last 7 days.
    * 4% more likely to have drunk hot tea in the last 7 days.
    * 29% more likely to currently own an amphibian/reptile.
    * 25% less likely to have eaten dinner at IHOP in the last 30 days.
    * 17% more likely to have gone on a domestic flight for business on Alaska in the last 3 months.
    * 107% more likely to have read a book online within the last day.
    * 15% less likely to have drunk a domestic light lager in the last 7 days.
    * 30% more likely to have read or signed up for an online newsletter within the last day.
    * 56% more likely to have listened to National Public Radio on the radio within the last 7 days.
    * 9% more likely to have shopped for home banking products online within the last 6 months.
    * 42% more likely to downhill ski.
    * 5% less likely to own a fax machine.
    * 6% less likely to have watched movies on TV within the last 7 days.
    * 51% more likely to enjoy snow sports.
    * 50% more likely to have purchased education/training for adults software for work in the last year.
    * 20% less likely to have read the Newsday yesterday.
    * 50% less likely to have read Black Enterprise magazine in the last 30 days.
    * 35% more likely to have a company provided PDA.
    * 23% less likely to have BellSouth Long Distance service.
    * 6% less likely to have 2 or more children in their household.
    * 74% more likely to have shopped online for video games within the last 30 days.
    * 14% more likely to have drunk coffee at a coffee shop in the last 7 days.
    * 18% more likely to have eaten dinner at Papa John’s Pizza within the last 7 days.
    * 4% less likely to work for an organization with 10 or more employees.
    * 24% less likely to have watched variety/entertainment shows on TV within the last 7 days.
    * 7% less likely to own or lease a Jeep.
    * 34% less likely to have read Better Homes & Gardens magazine in the last 30 days.
    * 23% more likely to enjoy collecting and/or tasting wine.
    * 7% more likely to have bought a digital camera in the last year.
    * 7% less likely to live with others suffering from vision problems.
    * 30% more likely to have an online or offline account with Vanguard.
    * 10% less likely to have watched ESPNEWS on TV within the last 7 days.
    * 4% less likely to have a Visa Debit card.
    * 13% more likely to have purchased security software for their computer at home in the last year.
    * 12% more likely to have gone on a domestic flight for business on Southwest in the last 3 months.
    * 10% more likely to frequently provide advice about home improvement or repair.
    * 27% less likely to have watched QVC on TV within the last 7 days.
    * 30% less likely to live in the West South Central region of the United States.
    * 127% more likely to have ADD/ADHD.
    * 33% less likely to have 5-6 years of online experience.
    * 13% more likely to live with others suffering from Eczema.
    * 20% less likely to have made a phone or mail order with IKEA in the last 6 months.
    * 4% more likely to be 21-54 years old.
    * 33% more likely to play military video games.
    * 71% more likely to have read GamePro magazine in the last 30 days.
    * 14% more likely to have a World MasterCard.
    * 13% more likely to have read the New York Post in the last 7 days.
    * 18% more likely to live with others suffering from Anemia.
    * 2% less likely to have a household income of $35K – $74,999.
    * 13% less likely to be business purchase decision makers or influencers of construction equipment/machinery.
    * 38% more likely to have read business or finance news online within the last day.
    * 93% more likely to have purchased video editing software for their computer at home in the last year.
    * 12% less likely to have bought a DVR in the last year.
    * 8% more likely to work in the finance industry.
    * 8% more likely to have read Family Handyman magazine in the last 30 days.
    * 29% more likely to have used their computer to listen to a CD yesterday.
    * 3% less likely to have an online or offline account with Wachovia.
    * 11% less likely to have drunk tequila in the last 7 days.
    * 25% less likely to own or lease a Oldsmobile.
    * 5% more likely to have purchased men’s clothes/shoes/accessories in the last 6 months.
    * 2% less likely to have eaten at T.G.I. Friday’s in the last 30 days.
    * 33% less likely to have made an in-store purchase at Foot Locker in the last 30 days.
    * 17% more likely to have 7+ years of online experience.
    * 12% less likely to have made an in-store purchase at Home Depot in the last 30 days.
    * 42% more likely to have used school email within the last 30 days.
    * 24% less likely to have eaten dinner at KFC within the last 7 days.
    * 2% more likely to currently own a bird.
    * 8% more likely to have read Gourmet magazine in the last 30 days.
    * 10% less likely to own or lease a Plymouth.
    * 11% less likely to have purchased vacation packages in the last 6 months.
    * 23% more likely to live in St. Louis.
    * 25% less likely to live with others suffering from Alzheimer’s.
    * 7% more likely to have read Fine Cooking magazine in the last 30 days.
    * 2% less likely to own a DVD player.
    * 30% more likely to live with others suffering from fungal infections.
    * 40% more likely to have flown on Midwest Airlines for business or vacation in the last 3 months.
    * 13% less likely to have read any Time Warner magazine in the last 30 days.
    * 144% more likely to have read online comics within the last 30 days.
    * 10% more likely to have rented a car for business at Enterprise within the last 3 months.
    * 4% more likely to have watched comedies on TV within the last 7 days.
    * 14% less likely to have made a phone or mail order with Barnes & Noble in the last 6 months.
    * 20% less likely to own annuities.
    * 36% less likely to Casual Dining Restaurants (Last 30 days) Olive Garden in the last 30 days.
    * 53% more likely to have flown on Alaska for business or vacation in the last 3 months.
    * 16% more likely to have bought a DVD burner in the last year.
    * 70% more likely to subscribe to ConsumerReports.org online (paid subscription).
    * 36% less likely to frequently provide advice about household products (food and beverages).
    * 19% more likely to have used Corel WordPerfect in the last 30 days.
    * 13% more likely to own corporate bonds.
    * 15% less likely to have bought a HDTV television in the last year.
    * 133% more likely to have read Game Informer magazine in the last 30 days.
    * 47% more likely to play stealth action video games.
    * 25% more likely to enjoy martial arts.
    * 4% more likely to live in Washington, DC.
    * 16% less likely to have made an in-store purchase at Macy’s in the last 30 days.
    * 30% less likely to have made an in-store purchase at Kmart in the last 30 days.
    * 92% more likely to have drunk Irish Whiskey in the last 7 days.
    * 20% more likely to have drunk latte or cappucchino in a coffee shop in the last 7 days.
    * 3% more likely to have visited friends or family on a vacation within the last 2 years.
    * 4% more likely to have have flown United for a domestic business trip in the last 3 months.
    * 11% more likely to have gone on a mountain vacation within the last 2 years.
    * 10% more likely to have a current market portfolio valued at $500,000-$999,999.
    * 7% more likely to be business purchase decision makers or influencers of warehousing and transportation.
    * 19% less likely to have read Real Simple magazine in the last 30 days.
    * 5% less likely to have read Men’s Fitness magazine in the last 30 days.
    * 13% less likely to have eaten at Ruby Tuesday in the last 30 days.
    * 8% more likely to have 4 or more children in their household.
    * 4% more likely to be business purchase decision makers or influencers of travel services.
    * 18% less likely to have listened to golden oldies on the radio within the last 7 days.
    * 17% more likely to have made a phone or mail order with Crate & Barrel in the last 6 months.
    * 4% less likely to live with others suffering from hearing problems.
    * 255% more likely to have used WinAmp in the last 30 days.
    * 21% less likely to have purchased children’s music in the last 3 months.
    * 110% more likely to have purchased server operating system software for work in the last year.
    * 189% more likely to have read online comics within the last day.
    * 20% more likely to have watched BBC America on TV within the last 7 days.
    * 6% less likely to have watched food/cooking shows on TV within the last 7 days.
    * 14% more likely to have their primary access to the internet at home.
    * 14% more likely to have done research for school online within the last day.
    * 8% less likely to enjoy aerobics/exercising
    * 120% more likely to have purchased Symphony Orchestra Concert tickets online in the last 6 months.
    * 40% less likely to live in Des Moines/Ames.
    * 21% more likely to enjoy outdoor adventure sports.
    * 8% more likely to have Southwest Rapid Rewards.
    * 44% less likely to have read Soap Opera Digest magazine in the last 7 days.
    * 15% less likely to have downloaded a ringtone on their cell phone in the last 30 days.
    * 21% less likely to be in senior management at organizations of 10 or more.
    * 19% more likely to have looked up restaurant information online within the last 30 days.
    * 15% less likely to have stayed at a Holiday Inn Express, either on business or vacation, in the last 3 months.
    * 10% more likely to have an offline account with Morgan Stanley.
    * 23% less likely to enjoy flying.
    * 6% more likely to work for an organization with 10-19 employees.
    * 73% more likely to speak a foreign language
    * 16% more likely to have post-graduate education.
    * 9% more likely to live in Kansas
    * 2% less likely to own a standard flat/plasma screen television.
    * 27% less likely to live with others suffering from Ulcers.
    * 48% less likely to have read Weight Watchers magazine in the last 30 days.
    * 29% less likely to have made an in-store purchase at Jo-Ann Fabric & Crafts in the last 30 days.
    * 39% more likely to have shopped online for educational software within the last 6 months.
    * 8% less likely to own a flat screen/plasma television.
    * 29% less likely to have played the Lottery in the last 30 days.
    * 33% more likely to have gone on vacation to Southeast Asia in the last 2 years.
    * 27% less likely to have watched Court TV on TV within the last 7 days.
    * 7% more likely to have broadband access at home through DSL.
    * 15% less likely to have their company pay for home office internet access.
    * 54% more likely to have listened to alternative rock on the radio within the last 7 days.
    * 105% more likely to have visited a blog other than their own within the last 30 days.
    * 10% more likely to drive a hybrid vehicle.
    * 2% less likely to have entertained informally at home in the last 30 days.
    * 22% less likely to have made an in-store purchase at Sears in the last 30 days.
    * 14% less likely to have an online or offline account with Charles Schwab.
    * 32% less likely to have used Microsoft Works Applications in the last 30 days.
    * 167% more likely to have listened to MP3s or streaming music on their cell phone in the last 30 days.
    * 29% less likely to have read Child magazine in the last 30 days.
    * 26% less likely to have stayed at a Comfort Inn, either on business or vacation, in the last 3 months.
    * 4% less likely to work for an organization with 10-49 employees.
    * 42% more likely to live with others suffering from a hernia.
    * 70% more likely to live with others suffering from Crohns Disease.
    * 3% less likely to have used online yellow pages or local search within the last day.
    * 5% less likely to have played board games or cards in the last 30 days.
    * 67% less likely to use BellSouth.net as their primary search engine.
    * 15% less likely to have cancer.
    * 63% more likely to have used their computer to watch a video online or offline yesterday.
    * 73% more likely to have searched for politics/campaign information online within the last 30 days.
    * 60% more likely to have watched a drama TV show yesterday.
    * 27% less likely to have read Traditional Home magazine in the last 30 days.
    * 10% less likely to have looked up personal health information online within the last day.
    * 13% less likely to have an online or offline account with Bank of America.
    * 21% less likely to go on an all-inclusive vacation within the last 2 years.
    * 13% less likely to have read Sporting News magazine in the last 30 days.
    * 21% less likely to have made a any phone or mail order last 6 months.
    * 7% less likely to have an online or offline account with Merrill Lynch.
    * 55% more likely to access the internet from a cell phone/wireless device.
    * 6% more likely to have read TV news/reviews/listings online within the last 30 days.
    * 68% more likely to have purchased uninterruptible power supplies for their home in the last year.
    * 13% less likely to rented a car for travel at Alamo within the last 3 months.
    * 23% less likely to work in law.
    * 7% more likely to have shopped online for new or used automobiles within the last 30 days.
    * 30% more likely to live in Columbus, OH .
    * 23% more likely to play fighting video games.
    * 8% more likely to have a current market portfolio valued at $100,000-$249,999.
    * 43% more likely to play baseball.
    * 75% less likely to use Netscape as their primary search engine.
    * 19% less likely to have made an in-store purchase at Coach in the last 30 days.
    * 14% less likely to live in Harrisburg-Lancaster-Lebanon-York.
    * 25% more likely to rented a car for travel at National within the last 3 months.
    * 38% more likely to have purchased computer games in the last 6 months.
    * 25% more likely to have purchased Symphony/Orchestra/Concert tickets in the last 6 months.
    * 8% less likely to have eaten dinner at Chili’s in the last 30 days.
    * 20% less likely to be an office manager.
    * 35% more likely to have shopped online for men’s clothes/shoes/accessories within the last 30 days.
    * 29% more likely to own a Sony Playstation 3.
    * 30% less likely to have read Golf Magazine magazine in the last 30 days.
    * 20% less likely to be a part of the Best Western Gold Crown Club.
    * 48% more likely to have read the Washington Post in the last 7 days.
    * 17% less likely to work in the human resources department.
    * 100% more likely to have read the New York Times yesterday.
    * 16% less likely to own a HDTV Television > 32 inch.
    * 18% more likely to own a Nintendo Gameboy.
    * 33% more likely to have used BearShare in the last 30 days.
    * 22% less likely to have shopped online for personal loans within the last 6 months.
    * 25% less likely to subscribe to Blue Mountain (paid subscription).
    * 2% less likely to live with others suffering from asthma.
    * 11% more likely to have shopped for used automobiles online within the last 6 months.
    * 47% less likely to have made an in-store purchase at Christopher & Banks in the last 30 days.
    * 3% more likely to have a Platinum American Express.
    * 126% more likely to access the internet from an Internet cafŽ or coffee shop.
    * 33% more likely to live in New Hampshire
    * 15% more likely to have a Sony as their home computer.
    * 20% more likely to live in Providence-New Bedford.
    * 5% less likely to have shopped for women’s clothes/shoes/accessories online within the last 6 months.
    * 16% less likely to have stayed at the Holiday Inn Express on vacation in the last 3 months.
    * 42% less likely to have Ulcers.
    * 4% more likely to be in a services/labor occupation.
    * 23% less likely to have listened to R&B/Soul on the radio within the last 7 days.
    * 48% more likely to have purchased museum events tickets in the last 6 months.
    * 5% more likely to have purchased a cell phone or cell phone services in the last 6 months.
    * 80% more likely to have purchased New Age music in the last 3 months.
    * 4% more likely have personally prepared fewer than 3 lunches within the last 7 days.
    * 86% more likely to have attended or rented an independent movie in the last 30 days.
    * 17% more likely to have flown on British Airways for business or vacation in the last 3 months.
    * 2% more likely to have an offline account with Fidelity.
    * 27% less likely to have watched WE (Women’s Entertainment) on TV within the last 7 days.
    * 5% less likely to have read the Business section of the newspaper in the last 7 days.
    * 24% less likely to have read Vogue magazine in the last 30 days.
    * 9% less likely to have attended a religious service in the last 30 days.
    * 2% more likely to have a Dell as their home computer.
    * 4% less likely to have eaten dinner at the Olive Garden in the last 30 days.
    * 3% more likely to have eaten any meal at Burger King within the last 7 days.
    * 13% less likely to live with others suffering from back pain.
    * 14% more likely to enjoy playing softball.
    * 13% more likely to have viewed or posted photos online within the last 30 days.
    * 16% less likely to have made a phone or mail order with Columbia House in the last 6 months.
    * 2% less likely to identify as heterosexual.
    * 35% less likely to have read Health magazine in the last 30 days.
    * 8% more likely to have chosen Virgin Mobile as their cellular service.
    * 36% more likely to have flown internationally for vacation on American in the last 3 months.
    * 29% less likely to have read Redbook magazine in the last 30 days.
    * 15% less likely to live with others suffering from back pain.
    * 17% more likely to have purchased a CD-ROM drive for their home in the last year.
    * 33% more likely to have shopped online for books within the last 30 days.
    * 6% more likely to have watched C-SPAN on TV within the last 7 days.
    * 8% less likely to have read Automobile Magazine magazine in the last 30 days.
    * 17% more likely to have shopped for business/office supplies online within the last 6 months.
    * 29% less likely to have read National Enquirer magazine in the last 7 days.
    * 7% less likely to have stayed at the Country Inns & Suites on vacation in the last 3 months.
    * 83% more likely to have purchased a network interface card for their home in the last year.
    * 9% less likely to have stayed at a Marriott Courtyard, either on business or vacation, in the last 3 months.
    * 12% less likely to have gone on a theme park vacation within the last 2 years.
    * 20% less likely to have shopped online for children’s clothes/shoes/accessories within the last 30 days.
    * 15% more likely to have received an email newsletter about news in the last month.
    * 1% more likely to live with others suffering from IBS.
    * 2% less likely to have bought a standard television in the last year.
    * 50% more likely to have purchased project management software for work in the last year.
    * 17% less likely to have played puzzle/trivia games online within the last day.
    * 15% more likely to have shopped for automobile parts online within the last 6 months.
    * 57% more likely to have watched music videos online within the last 30 days.
    * 8% less likely to have eaten lunch at Chick-fil-A within the last 7 days.
    * 44% less likely to have a hernia.
    * 34% less likely to have read Travel & Leisure magazine in the last 30 days.
    * 18% more likely to have shopped online for auto insurance within the last 6 months.
    * 27% less likely to have purchased baby clothes/shoes/accessories in the last 6 months.
    * 70% more likely to have purchased fantasy/RPG games for their computer at home in the last year.
    * 2% less likely to have drunk any Mountain Dew Beverage within the last 7 days.
    * 13% less likely to have read the Boston Herald in the last 7 days.
    * 30% more likely to play racquetball.
    * 3% more likely to have eaten lunch at Arby’s within the last 7 days.
    * 12% more likely to have participated in online incentive/rewards programs within the last day.
    * 6% more likely to live in Seattle-Tacoma.
    * 33% more likely to have shopped online for magazine or newspaper subscriptions within the last 6 months.
    * 40% less likely to have watched Lifetime on TV within the last 7 days.
    * 10% less likely to have a company provided cell phone.
    * 8% more likely to have made a phone or mail order with Williams Sonoma in the last 6 months.
    * 35% less likely to have an online account with Smith Barney.
    * 7% more likely to play extreme sports video games.
    * 3% more likely to have stayed at any hotel or motel for business in the last 3 months.
    * 11% more likely to have shopped online for real estate within the last 30 days.
    * 9% more likely to have drunk a latte or cappucchino at home in the last 7 days.
    * 42% less likely to have less than one year of online experience.
    * 8% less likely to own shares in money market funds.
    * 27% more likely to have kids between 16 and 17 years old.
    * 17% less likely to live with others suffering from Acid Reflux/GERD.
    * 2% less likely to live in Illinois
    * 4% less likely to work in an office with 20-99 employees.
    * 57% less likely to have used Juno ISP in the last 30 days.
    * 27% less likely to have read any women’s interest magazine in the last 30 days.
    * 20% more likely to have purchased video conferencing hardware for work in the last year.
    * 2% more likely to go online 1+ times a week.
    * 32% less likely to have made an in-store purchase at Burlington Coat Factory in the last 30 days).
    * 55% more likely to have used their computer to burn a CD yesterday.
    * 29% less likely to have read Hot Rod magazine in the last 30 days.
    * 40% more likely to have used a World MasterCard in the last 30 days.
    * 36% more likely to have Herpes.
    * 15% more likely to like canoeing/kayaking.
    * 25% less likely to have watched the Oxygen Network on TV within the last 7 days.
    * 8% more likely to have personally prepared 3-4 breakfasts within the last 7 days.
    * 18% less likely to have MCI Long Distance service.
    * 7% less likely to have played a sweepstakes or lottery game online within the last day.
    * 13% more likely to have stayed at the Holiday Inn for business in the last 3 months.
    * 22% more likely to have listened to Spanish radio within the last 7 days.
    * 11% more likely to have read Vanity Fair magazine in the last 30 days.
    * 53% more likely to have used their computer to listen to streaming radio yesterday.
    * 14% more likely to own a game console.
    * 3% less likely to work for an organization with 2000 or more employees.
    * 114% more likely to have listened to politics/public affairs news online within the past 30 days.
    * 104% more likely to own a Sega Genesis.
    * 13% more likely to have read sports news online within the last day.
    * 15% less likely to have read Glamour magazine in the last 30 days.
    * 13% less likely to have a company provided home office telephone line.
    * 7% more likely to have made an in-store purchase at Costco in the last 30 days.
    * 2% less likely to have a household income of under $75K.
    * 25% less likely to have eaten lunch at Chili’s Grill & Bar in the last 30 days.
    * 10% more likely to have an online or offline account with TD Waterhouse.
    * 100% more likely to live in San Francisco/Oakland/San Jose.
    * 4% less likely to work in senior management at a corporate job.
    * 53% less likely to enjoy whitewater rafting.
    * 8% more likely to have shopped for vitamins/nutritional supplements online within the last 6 months.
    * 7% more likely to have downloaded a gift certificate within the last day.
    * 22% more likely to like volleyball.
    * 9% less likely to have used a Discover Card in the last 30 days.
    * 14% more likely to rent a residence.
    * 17% more likely to own a stereo receiver/amplifier.
    * 133% more likely to have read eWeek magazine in the last 30 days.
    * 15% less likely to own or lease a Mercury.
    * 2% more likely to live with others suffering from ADD/ADHD.
    * 18% less likely to have made an in-store purchase at Ross in the last 30 days.
    * 10% less likely to have read the Travel section of the newspaper in the last 7 days.
    * 14% more likely to have read Time magazine in the last 7 days.
    * 8% less likely to have their company pay for any mobile electronics device.
    * 8% more likely to own or lease a Honda.
    * 42% less likely to have made an in-store purchase at Dress Barn in the last 30 days.
    * 20% more likely to have sought or given legal advice or information online within the last day.
    * 73% more likely to have used their computer to edit or record music in the last 30 days.
    * 6% less likely to work in an office with 100-499 employees.
    * 14% less likely to live with others suffering from Acid Reflux/GERD.
    * 39% less likely to own a mobile home.
    * 20% less likely to live in Cleveland.
    * 28% more likely to play tennis.
    * 10% less likely to have taken continuing education class in the last 30 days.
    * 31% more likely to have made an in-store purchase at Bloomingdale’s in the last 30 days.
    * 58% more likely to have drunk espresso in a coffee shop in the last 7 days.
    * 113% more likely to have watched G4 on TV within the last 7 days.
    * 88% more likely to have read The New Yorker in the last 7 days.
    * 83% more likely to have read a book online within the last 30 days.
    * 17% less likely to have chosen Cellular One as their cellular service.
    * 26% more likely to have taken a domestic flight for business on Delta.
    * 43% less likely to have made an in-store purchase at Marshall Field’s in the last 30 days.
    * 28% less likely to live with others suffering from Osteoporosis.
    * 14% less likely to use Dogpile as their primary search engine.
    * 19% more likely to have text messaged on their cell phone in the last 30 days.
    * 68% more likely to have bought a PDA/handheld computer in the last year.
    * 3% less likely to personally own or lease a vehicle.
    * 6% less likely to have an online or offline account with any offline brokerage firm.
    * 36% more likely to have shopped online for music CDs within the last 30 days.
    * 14% more likely to have broadband access at home.
    * 32% less likely to have read Southern Living magazine in the last 30 days.
    * 9% less likely to have any corporate American Express cards.
    * 50% more likely to have stayed at the Ramada Inn, either on business or vacation, in the last 3 months.
    * 11% more likely to be business purchase decision makers or influencers of business furnishings.
    * 64% less likely to have made an in-store purchase at Avenue in the last 30 days.
    * 2% more likely to work in an office with less than 100 employees.
    * 95% more likely to have read any computing/IT magazine in the last 30 days.
    * 8% less likely to have flown on Southwest for business or vacation.
    * 11% less likely to have read Sports Illustrated magazine in the last 7 days.
    * 7% less likely to have shopped for automobiles online within the last 6 months.
    * 11% less likely to drive a truck.
    * 50% more likely to have read Backpacker Magazine in the last 30 days.
    * 33% more likely to have eaten at Perkins Restaurant and Bakery in the last 30 days.
    * 31% less likely to have watched any shopping network on TV within the last 7 days.
    * 29% less likely to have high cholesterol.
    * 30% less likely to have read In Touch Weekly magazine in the last 7 days.
    * 25% less likely to have flown internationally for vacation on United in the last 3 months.
    * 10% less likely to have watched sports on TV within the last 7 days.
    * 36% less likely to have eaten at Shoney’s in the last 30 days.
    * 72% more likely to play soccer.
    * 3% more likely to have a computer in their home.
    * 36% more likely to have purchased web/internet (software for work in the last year.
    * 35% less likely to have chosen Nextel as their cellular service.
    * 38% less likely to have eaten lunch at T.G.I. Friday’s in the last 30 days.
    * 25% less likely to be 55 years old or older.
    * 4% less likely to work for an organization with 100 or more employees.
    * 14% less likely to have gone on vacation to Scandanavia in the last 2 years.
    * 20% more likely to enjoy camping in tents.
    * 5% less likely to own any securities.
    * 17% less likely to live in San Antonio.
    * 10% more likely to have an online or offline account with Janus.
    * 50% more likely to have stayed at the Radisson on vacation in the last 3 months.
    * 29% less likely to have read Budget Travel magazine in the last 30 days.
    * 33% more likely to have shopped online for student loans within the last 30 days.
    * 5% more likely to work as a teacher or professor.
    * 14% more likely to have watched political programs on TV within the last 7 days.
    * 38% more likely to have taken a picture on their cell phone yesterday.
    * 6% more likely to be 21-49 years old.
    * 13% less likely to have kids between 12 and 15 years old.
    * 20% more likely to inline skate or roller-skate.
    * 3% more likely to use no tobacco products.
    * 132% more likely to have listened to anything streaming on their cell phone in the last 30 days.
    * 20% less likely to live in Memphis.
    * 14% less likely to live with others suffering from a nicotine addiction.
    * 30% more likely to have an Alaska Mileage Plan.
    * 13% less likely to have purchased Football – NFL game tickets online in the last 6 months.
    * 19% less likely to have read the Weekly Magazine section of the newspaper in the last 7 days.
    * 37% less likely to have eaten breakfast at Cracker Barrel Old Country Store in the last 30 days.
    * 3% more likely to have used a Platinum American Ex-ress Card in the last 30 days.
    * 20% less likely to have made a phone or mail order with 1-800 Flowers in the last 6 months.
    * 24% less likely to have watched Superstation WGN on TV within the last 7 days.
    * 14% less likely to have stayed at a Super 8 Motel on vacation in the last 3 months.
    * 19% less likely to go online 5-6 times a week.
    * 19% more likely to have an America West Flight Fund.
    * 100% more likely to have read Blender magazine in the last 30 days.
    * 12% less likely to be 35-64 years old.
    * 42% less likely to have made an in-store purchase at Boscov’s in the last 30 days.
    * 29% less likely to have gone on a hunting vacation within the last 2 years.
    * 37% less likely to have made a phone or mail order with JC Penney in the last 6 months.
    * 20% more likely to have used their computer to listen to CD in the last 30 days.
    * 5% less likely to have a current market portfolio valued at $50,000 or more.
    * 40% more likely to have a Paypal account.
    * 35% more likely to have read the Boston Globe in the last 7 days.
    * 5% less likely to have eaten any meal at KFC within the last 7 days.
    * 4% more likely to have have flown American for a domestic business trip in the last 3 months.
    * 3% more likely to have drunk beer in the last 7 days.
    * 52% more likely to play a musical instrument
    * 5% less likely to have a Visa Gold card.
    * 19% less likely to have a company provided calling card.
    * 13% less likely to currently own a no pets.
    * 22% more likely to go online every day.
    * 12% less likely to be 45-64 years old.
    * 17% less likely to have watched travel shows on TV within the last 7 days.
    * 4% less likely to live in Philadelphia.
    * 10% more likely to have American Airlines AAdvantage Rewards.
    * 27% more likely to play shooter video games.
    * 14% less likely to have read the Star-Ledger in the last 7 days.
    * 97% more likely to have read technology news online within the last day.
    * 41% less likely to have eaten at Golden Corral in the last 30 days.
    * 6% more likely to have shopped for airline tickets or reservations online within the last 6 months.
    * 22% less likely to have an online or offline account with Citicorp Investment Services.
    * 22% less likely to have a nicotine addiction.
    * 33% more likely to have used their computer to watch streaming video in the last 30 days.
    * 14% less likely to have an offline account with Edward Jones.
    * 29% more likely to have ALLTEL DSL as their ISP provider.
    * 14% less likely to speed walk.
    * 17% less likely to work for the government.
    * 115% more likely to have read any consumer computing magazine in the last 30 days.
    * 66% more likely to have watched politics/public affairs videos online within the last 30 days.
    * 9% more likely to have a current market portfolio valued at $500,000 or more.
    * 3% more likely to enjoy dancing.
    * 53% more likely to play sci-fi video games.
    * 11% less likely to have either started or continued a diet in the last 30 days.
    * 22% less likely to have stayed at a Marriott Residence Inn, either on business or vacation, in the last 3 months.
    * 12% less likely to have eaten any meal at McDonald’s within the last 7 days.
    * 41% less likely to have read any African-American magazine in the last 30 days.
    * 82% more likely to have gone on vacation to Asia in the last 2 years.
    * 34% less likely to have read Good Housekeeping magazine in the last 30 days.
    * 70% more likely to have shopped online for digital music within the last 30 days.
    * 13% more likely to have read LIFE magazine in the last 7 days.
    * 23% more likely to have bought a Camcorder in the last year.
    * 36% more likely to have shopped online for high speed internet access within the last 30 days.
    * 26% more likely to have used Rhapsody in the last 30 days.
    * 62% more likely to have used their computer to Any Free Video or Music/Audio Download (computer – last 30 days).
    * 18% more likely to have EarthLink Cable/DSL.
    * 165% more likely to have played a multiplayer console game online within the last 30 days.
    * 50% more likely to have purchased desktop publishing software for work in the last year.
    * 20% less likely to subscribe to American Greetings (paid subscription).
    * 17% less likely to have stayed at the Marriott Courtyard for business in the last 3 months.
    * 13% less likely to have stayed at the Fairfield Inn on vacation in the last 3 months.
    * 24% more likely to have purchased Rap or Hip Hop in the last 3 months.
    * 9% less likely to have eaten any meal at Jack In the Box within the last 7 days.
    * 9% more likely to have made an in-store purchase at F.Y.E. in the last 30 days.
    * 27% more likely to have shopped online for magazine/newspaper subscriptions within the last 30 days.
    * 100% more likely to live in Green Bay-Appleton.
    * 600% more likely to have read MacWorld magazine in the last 30 days.
    * 25% more likely to have been expecting their first child in the last year.
    * 58% more likely to run in organized races.
    * 6% less likely to have kids between 0 and 11 years old.
    * 2% more likely to have received an email newsletter about sports in the last month.
    * 42% less likely to go online 3-4 times a week.
    * 34% less likely to have made a phone or mail order with QVC in the last 6 months.
    * 3% less likely to have bought a high definition big screen (> 32 inch) television in the last year.
    * 10% more likely to have played billiards or pool in the last 30 days.
    * 11% less likely to have Verizon DSL as their ISP.
    * 1% less likely to have a HP as their home computer.
    * 14% more likely to have flown on Delta for a domestic vacation in the last 3 months.
    * 9% less likely to have read Men’s Health magazine in the last 30 days.
    * 30% more likely to have 2 or more computers in their household.
    * 19% less likely to have watched the ABC Family Channel on TV within the last 7 days.
    * 23% more likely to drive a convertible sports car.
    * 67% more likely to have watched a national news show yesterday.
    * 68% more likely to subscribe to any movie rental service online.
    * 20% more likely to have viewed or listened to sports within the last 30 day.
    * 82% more likely to have downloaded or played a game on their cell phone yesterday.
    * 12% less likely to have shopped online for prescription drugs/remedies within the last 30 days.
    * 2% less likely to have a household income of $25K – $34,999.
    * 29% less likely to have made an in-store purchase at Chico’s in the last 30 days.
    * 11% less likely to have read Bride’s Magazine in the last 30 days).
    * 5% more likely to have checked their credit rating/history within the last day.
    * 37% less likely to enjoy car racing.
    * 29% less likely to have eaten dinner at Bob Evans Restaurants in the last 30 days.
    * 9% less likely to have Frontier Long Distance service.
    * 15% less likely to have eaten breakfast at Denny’s in the last 30 days.
    * 3% more likely to have gone on a vacation in the U.S. within the last 2 years.
    * 20% less likely to use InfoSpace as their primary search engine.
    * 35% more likely to have sent or received an electronic invitation within the last 30 days.
    * 12% less likely to have read Conde Nast Traveler magazine in the last 30 days.
    * 50% less likely to have read First For Women magazine in the last 30 days.
    * 97% more likely to have sought or given advice online within the last day.
    * 40% less likely to live in Kentucky
    * 48% less likely to have read Woman’s Day magazine in the last 30 days.
    * 27% more likely to have gone on vacation to Canada in the last 2 years.
    * 8% less likely to have drunk instant coffee at home in the last 7 days.
    * 60% less likely to live with others suffering from Multiple Sclerosis.
    * 11% less likely to have read Parade magazine in the last 7 days.
    * 20% less likely to live in Tulsa.
    * 9% less likely to have drunk wine coolers in the last 7 days.
    * 13% more likely to have rented a car for travel at Dollar Rent-a-Car within the last 3 months.
    * 8% less likely to have watched FOX on TV within the last 7 days.
    * 5% less likely to play sports video games.
    * 1% more likely to have a current market portfolio valued at $100,000 or more.
    * 32% more likely to have shopped online for movie DVDs within the last 6 months.
    * 5% more likely to have 4+ years of online experience.
    * 23% more likely to have visited museums on a vacation within the last 2 years.
    * 14% less likely to be 35-49 years old.
    * 12% more likely to have read Consumer Reports magazine in the last 30 days.
    * 29% more likely to have stayed at a Travelodge, either on business or vacation, in the last 3 months.
    * 14% less likely to have made an in-store automotive purchase at Pep Boys in the last 30 days.
    * 25% more likely to have Comcast Cable as their ISP.
    * 11% less likely to live with others suffering from obesity.
    * 19% less likely to have eaten dinner at Cracker Barrel Old Country Store in the last 30 days.
    * 71% less likely to have used BellSouth Dial-Up ISP in the last 30 days.
    * 5% less likely to have read Shape magazine in the last 30 days.
    * 17% less likely to have bought a satellite system like DIRECTV or DISH in the last year.
    * 200% more likely to have used their computer to download a video podcast yesterday.
    * 11% more likely to have stayed at the Doubletree for business in the last 3 months.
    * 45% more likely to have gone on a vacation in the SF/Bay Area, Napa or Sonoma within the last 2 years.
    * 4% less likely to have purchased clothes/shoes/accessories in the last 6 months.
    * 8% more likely to have shopped for home improvement online within the last 6 months.
    * 376% more likely to have read/set up an RSS feeder or stand-alone app within the last 30 days.
    * 86% more likely to participated in a chat room discussion with a public official or political candidate within the last 30 days.
    * 11% less likely to have made an in-store purchase at Victoria’s Secret in the last 30 days.
    * 52% less likely to have a paid subscription to MSN Premium.
    * 19% more likely to have shopped online for vitamins/nutritional supplements within the last 30 days.
    * 8% less likely to have made an in-store purchase at Filene’s in the last 30 days.
    * 5% more likely to have checked their credit rating or history online within the last 30 days.
    * 29% less likely to have Insight Broadband Cable as their ISP provider.
    * 200% more likely to have read Atlantic Monthly magazine in the last 30 days.
    * 23% less likely to have listened to religious services on the radio within the last 7 days.
    * 56% less likely to live with others suffering from COPD/Emphysema.
    * 12% less likely to have Verizon Long Distance service.
    * 15% less likely to have a Marriott Rewards account.
    * 11% less likely to live in New Jersey
    * 125% more likely to have used their computer to edit video yesterday.
    * 19% less likely to have back pain.
    * 36% less likely to have watched HSN on TV within the last 7 days.
    * 4% less likely to have made hotel or motel reservations in the last 6 months.
    * 18% more likely to have made an in-store purchase at Abercrombie & Fitch in the last 30 days.
    * 18% more likely to own a electronic pager.
    * 19% less likely to have watched MSNBC on TV within the last 7 days.
    * 2% less likely to have made an in-store purchase at Dick’s Sporting Goods in the last 30 days.
    * 7% more likely to have made an in-store purchase at Sharper Image in the last 30 days.
    * 2% less likely to have eaten at Denny’s in the last 30 days.
    * 13% more likely to go online 5+ times a week.
    * 27% less likely to use a company owned or leased vehicle.
    * 38% less likely to have made an in-store purchase at Talbot’s in the last 30 days.
    * 11% less likely to have stayed at the Hyatt for business in the last 3 months.
    * 31% more likely to have used an online wallet or payment service within the last day.
    * 24% less likely to have drunk hot tea at a restaurant within the last 7 days.
    * 80% more likely to have purchased reference software for their computer at home in the last year.
    * 18% less likely to have stayed at a Motel 6, either on business or vacation, in the last 3 months.
    * 55% more likely to have shopped online for computer software within the last 30 days.
    * 4% more likely to have purchased Christian music in the last 3 months.
    * 34% more likely to have an offline account with Vanguard.
    * 91% more likely to have built or updated a webpage within the last 30 days.
    * 87% more likely to access the internet outside home, at work, or university.
    * 33% less likely to drive a large car in the luxury category.
    * 42% less likely to have made a phone or mail order with Macy’s in the last 6 months.
    * 60% more likely to have read Premiere magazine in the last 30 days.
    * 4% less likely to have watched national news on cable TV within the last 7 days.
    * 38% less likely to have eaten any meal at Sonic Drive-in within the last 7 days.
    * 44% more likely to live with others suffering from Herpes.
    * 19% more likely to play movie adaptation video games.
    * 26% more likely to have sought or given legal advice or info online within the last 30 days.
    * 62% less likely to have used NetZero ISP in the last 30 days.
    * 25% less likely to have breast cancer.
    * 9% less likely to have read any Food/Cooking/Wine magazine in the last 30 days.
    * 14% less likely to live with others suffering from hair loss.
    * 35% less likely to have made an in-store purchase at Disney Store in the last 30 days.
    * 3% less likely to shopped online for non-prescription drugs/remedies within the last 30 days.
    * 32% more likely to own a Nintendo 64.
    * 16% more likely to have shopped for cell phones/services online within the last 6 months.
    * 11% more likely to live in New York.
    * 12% less likely to have drunk Canadian Whiskey in the last 7 days.
    * 7% more likely to have shopped for car rentals online within the last 6 months.
    * 165% more likely to be between 18-20 years old.
    * 50% more likely to work in the advertising, marketing, or public relations industries.
    * 28% more likely to have purchased photography software for their computer at home in the last year.
    * 10% less likely have researched family genealogy online within the last day.
    * 5% less likely to have personally prepared 5 or more lunches within the last 7 days.
    * 21% less likely to have made an in-store purchase at Marshall’s in the last 30 days.
    * 10% less likely to live with others suffering from a nicotine addiction.
    * 8% more likely to have an online or offline account with American Century.
    * 54% more likely to play Hack N’ Slash video games.
    * 12% more likely to have gone to a bar or club in the last 30 days.
    * 8% less likely to have a company provided VPN enabled laptop computer.
    * 9% less likely to play traditional sports video games.
    * 3% more likely to have drunk Coca-Cola Classic within the last 7 days.
    * 11% less likely to live in Colorado
    * 140% more likely to have read PC Gamer magazine in the last 30 days.
    * 8% less likely to have read Marie Claire magazine in the last 30 days.
    * 24% more likely to have read general or political news online within the last 30 days.
    * 25% less likely to have read House & Garden magazine in the last 30 days.
    * 10% less likely to have read Field & Stream magazine in the last 30 days.
    * 5% more likely to work in an office with 500 or more employees.
    * 12% less likely to have eaten lunch at McDonald’s within the last 7 days.
    * 10% less likely to have purchased Easy Listening music in the last 3 months.
    * 45% less likely to have watched SoapNET on TV within the last 7 days.
    * 10% more likely to have shopped online for pet products/supplies within the last 30 days.
    * 13% more likely to have their primary access to the internet at work or school.
    * 7% less likely to have stayed at a hotel or motel for 3+ nights for business within the last 30 days.
    * 63% less likely to use Comcast.net as their primary search engine.
    * 6% more likely be a college graduate.
    * 13% less likely to be 35-44 years old.
    * 20% less likely to live in Minnesota
    * 13% more likely to subscribe to health/diet services online (paid subscription).
    * 64% less likely to live with others suffering from COPD/Emphysema.
    * 11% more likely to have stayed at a Doubletree, either on business or vacation, in the last 3 months.
    * 11% less likely to have watched national news on network TV within the last 7 days.
    * 0% more likely to subscribe to CBS Sportsline Fantasy Sports (paid subscription).
    * 57% more likely to play multi-player shooter video games.
    * 6% more likely to work for an organization with less than 1000 employees.
    * 36% less likely to have made a phone or mail order with Omaha Steaks in the last 6 months.
    * 30% less likely to have an online or offline account with Prudential Financial.
    * 7% less likely to frequently provide advice about financial information.
    * 38% less likely to live in Houston.
    * 29% more likely to have changed jobs or careers in the last year.
    * 21% more likely to frequently provide advice about online shopping.
    * 24% less likely to have watched CNBC on TV within the last 7 days.
    * 40% more likely to have an online account with OppenheimerFunds.
    * 14% more likely to have shopped online for home loans within the last 30 days.
    * 54% more likely to have gone on vacation to Europe in the last 2 years.
    * 9% less likely to drive a car or truck made in 2006.
    * 1% less likely to have a household income of under $35K.
    * 2% more likely to access the internet while working outside the home.
    * 27% less likely to have an offline account with Citicorp Investment Services.
    * 87% more likely to have purchased RAM memory for their home in the last year.
    * 33% more likely to have read the Oregonian in the last 7 days.
    * 20% less likely to have stayed at a Country Inns & Suites, either on business or vacation, in the last 3 months.
    * 80% less likely to have their primary access to the internet at a library.
    * 6% more likely to have read the Wall Street Journal in the last 7 days.
    * 5% more likely to have flown on American for business or vacation.
    * 11% more likely to have purchased business or office equipment in the last 6 months.
    * 5% more likely to have an offline account with Putnam Investments.
    * 21% less likely to have drunk a liquer in the last 7 days.
    * 53% more likely to have sold an item through an online auction within the last 30 days.
    * 57% more likely to have purchased presentation graphics software for their computer at home in the last year.
    * 11% less likely to be business purchase decision makers or influencers of human resource services.
    * Firefox users are y 9% less likely to be 45-54 years old.
    * 23% less likely to have eaten lunch at Applebee’s in the last 30 days.
    * 17% more likely to have shopped online for groceries within the last 30 days.
    * 7% more likely to access the internet from both home and work.
    * 17% less likely to work in the sales department.
    * 71% more likely to have read the Boston Globe yesterday.
    * 13% less likely to have an offline account with Wachovia.
    * 28% more likely to have listened to political/public-affairs radio within the last 7 days.
    * 9% less likely to live in Ohio
    * 6% more likely to live with others suffering from Migraines.
    * 24% less likely to have eaten breakfast at IHOP in the last 30 days.
    * 13% more likely to have made a phone or mail order with BMG Music Service in the last 6 months.
    * 18% less likely to have Sprint Long Distance service.
    * 8% less likely to have gone on a vacation in the Southeast U.S. within the last 2 years.
    * 168% more likely to have used their computer to have downloaded free music/audio yesterday.
    * 2% less likely to have drunk any diet and Coca-Cola flavored beverage within the last 7 days.
    * 11% less likely to have stayed at a Westin, either on business or vacation, in the last 3 months.
    * 37% more likely to have used their computer to listened to streaming music in that last 30 days.
    * 3% less likely to have drunk rum in the last 7 days.
    * 45% less likely to have read Entrepreneur magazine in the last 30 days.
    * 28% more likely to have shopped online for stocks within the last 30 days.
    * 6% more likely to have made an in-store purchase at Brookstone in the last 30 days.
    * 39% less likely to have read FamilyFun magazine in the last 30 days.
    * 24% less likely to have made an in-store purchase at Linens & Things in the last 30 days.
    * 52% less likely to have read Ladies Home Journal in the last 30 days.
    * 20% more likely to have signed up to receive an e-mail newsletter in the last month.
    * 12% less likely to have watched TBS on TV within the last 7 days.
    * 17% less likely to have read the New York Post yesterday.
    * 15% less likely to have gone on a vacation in Texas within the last 2 years.
    * 29% more likely to be business purchase decision makers or influencers of ASPs/Internet Access/Site Hosting.
    * 34% more likely to have viewed or listened to audio or video business news within the last 30 day.
    * 19% more likely to have visited a national park on a vacation within the last 2 years.
    * 7% more likely to have a Visa Signature card.
    * 14% less likely to have read House Beautiful magazine in the last 30 days.
    * 43% less likely to own or lease a Buick.
    * 82% more likely to have listened to live concerts online within the past 30 days.
    * 8% more likely to live in the Northeast.
    * 6% more likely to have searched via browser toolbar in the last 30 days.
    * 63% less likely to have read Endless Vacation magazine in the last 30 days.
    * 15% less likely to have heartburn.
    * 29% less likely to work in law enforcement or the military.
    * 13% less likely to be in a sales/retail occupation.
    * 3% less likely to have listened to the radio primarily through AM/FM.
    * 58% less likely to go online more than 1 time a week.
    * 3% less likely to have read the Arts & Entertainment section of the newspaper in the last 7 days
    * 17% less likely to live with others suffering from Schizophrenia or Bipolar Disorder.
    * 13% less likely to have 3 children in their household.
    * 19% more likely to have gone on a vacation in New England within the last 2 years.
    * 50% less likely to live in Little Rock-Pine Bluff.
    * 19% more likely to subscribe to bill payment services online (paid subscription).
    * 36% less likely to be an accountant.
    * 22% less likely to have drunk white zin in the last 7 days.
    * 113% more likely to have purchased network attached storage for their home in the last year.
    * 8% less likely to be 25 years old or older.
    * 44% more likely to have read GQ magazine in the last 30 days.
    * 3% more likely to have researched a new or used car purchase online within the last 30 days.
    * 13% less likely to have purchased Any Sports Ticket tickets online in the last 6 months.
    * 3% more likely to have made an in-store purchase at Fred Meyer in the last 30 days.
    * 7% less likely to live in Pittsburgh.
    * 47% more likely to own a Laser Disc Player.
    * 33% more likely to have read Cigar Aficionado magazine in the last 30 days.
    * 7% more likely to play puzzle/board game video games.
    * 43% more likely to live in Grand Rapids-K’zoo-Battle Creek.
    * 23% less likely to have made a phone or mail order with Book-of-the-Month in the last 6 months.
    * 10% less likely to have read Cosmopolitan magazine in the last 30 days.
    * 5% less likely to have a MasterCard.
    * 46% more likely to work in the engineering industry.
    * 6% more likely to have searched for a home or apartment within the last day.
    * 19% more likely to have monitored investments or stocks online within the last day.
    * 72% more likely to play strategy video games.
    * 11% less likely to enjoy refinishing furniture.
    * 32% more likely to have purchased a back-up system or storage drive for work in the last year.
    * 23% less likely to be an employed woman.
    * 17% less likely to have read American Baby magazine in the last 30 days.
    * 24% more likely to have purchased a hand-held computer for work in the last year.
    * 50% more likely to live in Madison.
    * 61% more likely to be getting engaged in the next year.
    * 29% more likely to have shopped online for business/office equipment within the last 30 days.
    * 48% more likely to have used their computer to watch a saved digital file or DVD in the last 30 days.
    * 18% more likely to have shopped online for home banking within the last 30 days.
    * 14% less likely to have read Everyday Food magazine in the last 30 days.
    * 61% more likely to have listened to audio business news online within the past 30 days.
    * 8% less likely to have watched NBC on TV within the last 7 days.
    * 7% more likely to have used an online dating service within the last day.
    * 73% more likely to subscribe to online reference tools (paid subscription).
    * 13% less likely to have made an in-store purchase at Lowe’s Homecenter in the last 30 days.
    * 13% less likely to drive a domestic vehicle.
    * 14% less likely to have Fibromyalgia.
    * 22% more likely to have shopped online for business/office equipment within the last 6 months.
    * 26% less likely to have played online board or card games within the last 30 days.
    * 19% more likely to have purchased Live Concerts tickets online in the last 6 months.
    * 1% more likely to have a household income of $50K – $149,999.
    * 27% more likely to have researched products for home online within the last 30 days.
    * 27% less likely to be divorced.
    * 12% less likely to have eaten at Outback Steakhouse in the last 30 days.
    * 175% more likely to have purchased developer tools software for work in the last year.
    * 21% more likely to have shopped online for applications/housewares within the last 30 days.
    * 4% more likely to have drunk Pepsi within the last 7 days.
    * 6% less likely to have watched any standard movie/entertainment channel on TV within the last 7 days.
    * 330% more likely to have read Wired magazine in the last 30 days.
    * 18% less likely to have read the Classifieds section of the newspaper in the last 7 days.
    * 135% more likely to have made or received a phone call online within the last 30 days.
    * 4% less likely to have planned a leisure trip within the last day.
    * 8% more likely to have a current market portfolio valued at $10,000-$49,999.
    * 59% more likely to have purchased uninterruptible power supplies for work in the last year.
    * 15% more likely to have watched the Cartoon Network on TV within the last 7 days.
    * 114% more likely to have read Scientific American magazine in the last 30 days.
    * 10% more likely to currently own a cat.
    * 130% more likely to have watched technology news videos online within the last 30 days.
    * 6% more likely to enjoy yoga.
    * 11% more likely to be changing jobs or careers within the next year.
    * 13% less likely to have used SBC Yahoo! Dial ISP in the last 30 days.
    * 23% more likely to to have run privacy software in the last 30 days.
    * 13% more likely to work in the hospitality industries.
    * 15% less likely to have gone on a vacation in Disney/Orlando within the last 2 years.
    * 60% more likely to have purchased a microphone for their computer at home in the last year.
    * 16% less likely to have watched business news on TV within the last 7 days.
    * 17% less likely to have stayed at a Drury Inn, either on business or vacation, in the last 3 months.
    * 59% more likely to have purchased desktop operating system software for their computer at home in the last year.
    * 4% less likely to have purchased flowers in the last 6 months.
    * 33% more likely to live with others suffering from acne.
    * 57% more likely to have read Rolling Stone magazine in the last 30 days.
    * 43% more likely to have sent or received video on their cell phone in the last 30 days.
    * 3% more likely to have checked personal email online within the last 30 days.
    * 13% more likely to have Mediacom Cable as their ISP.
    * 18% less likely to have bought a flat screen/plasma television in the last year.
    * 27% more likely to have watched Comedy Central on TV within the last 7 days.
    * 20% less likely to have watched game/quiz shows on TV within the last 7 days.
    * 33% less likely to have watched home shopping shows on TV within the last 7 days.
    * 3% more likely to have eaten any meal at Taco Bell within the last 7 days.
    * 22% more likely to have made an in-store purchase at Williams Sonoma in the last 30 days.
    * 31% more likely to have read BabyTalk magazine in the last 30 days.
    * 17% less likely to have made an in-store purchase at Pier 1 Imports in the last 30 days.
    * 10% less likely to have eaten dinner at Red Lobster in the last 30 days.
    * 15% less likely to have listened to sporting events on the radio within the last 7 days.
    * 1% less likely to have drunk any fruit juice within the last 7 days.
    * 6% less likely to have Psoriasis.
    * 12% more likely to have purchased Any Fine Arts tickets online in the last 6 months.
    * 14% less likely to have made an in-store purchase at The Limited in the last 30 days.
    * 5% less likely to classify themselves as apolitical.
    * 4% more likely to have flown internationally for vacation on any airline in the last 3 months.
    * 4% less likely to have gone on a vacation in Las Vegas within the last 2 years.
    * 14% more likely to live with others suffering from Fibromyalgia.
    * 40% more likely to have read Business 2.0 magazine in the last 30 days.
    * 25% less likely to have an online or offline account with American Express.
    * 36% more likely to access the internet from a hotel room or business center.
    * 11% more likely to have checked their personal email within the last day.
    * 34% less likely to have made an in-store automotive purchase at O’Reilly Auto Parts in the last 30 days.
    * 9% less likely to have stayed at a Sheraton, either on business or vacation, in the last 3 months.
    * 11% less likely to have watched A&E on TV within the last 7 days.
    * 9% more likely to have purchased a any computer hardware for their home in the last year.
    * 10% less likely to have stayed at any hotel or motel on vacation in the last 3 months.
    * 6% more likely to have made an in-store purchase at Staples in the last 30 days.
    * 11% more likely to work in an office with less than 10 employees.
    * 10% more likely to have United Airlines Mileage Plus.
    * 18% more likely to have read Maxim magazine in the last 30 days.
    * 6% more likely to have 4 children in their household.
    * 164% more likely to own a Sega Dreamcast.
    * 27% more likely to have an online account with Putnam Investments.
    * 43% more likely to have read New York Times Magazine in the last 7 days.
    * 106% more likely to enjoy boarding sports.
    * 10% less likely to have watched any kids network on TV within the last 7 days.
    * 567% more likely to have a paid subscription to.Mac.
    * 50% more likely to have purchased a DVD-ROM drive for work in the last year.
    * 10% more likely to have flown on Any Airline for a domestic vacation in the last 3 months.
    * 24% less likely to have watched the Disney Channel on TV within the last 7 days.
    * 35% more likely to have shopped online for stock mutual funds within the last 30 days.
    * 17% more likely to have a company provided web content subscription.
    * 40% more likely to have purchased time management software for work in the last year.
    * 38% more likely to have purchased finance/tax software for work in the last year.
    * 17% less likely to live in Idaho
    * 65% more likely to own a PDA without phone functionality.
    * 21% more likely to have purchased a laser printer for work in the last year.
    * 12% less likely to have watched any cable news channel on TV within the last 7 days.
    * 10% more likely to own a self-directed IRA.
    * 13% more likely to have participated in fantasy sports online within the last 30 days.
    * 12% more likely to have watched VH-1 on TV within the last 7 days.
    * 20% more likely to have Alltel Long Distance service.
    * 14% less likely to have flown internationally for vacation on Continenta in the last 3 months.
    * 25% less likely to live in Knoxville.
    * 16% more likely to have made an in-store purchase at Circuit City in the last 30 days.
    * 3% less likely to have a MasterCard.
    * 1% more likely to have drunk any regular Dr. Pepper within the last 7 days.
    * 4% more likely to have shopped for home insurance online within the last 6 months.
    * 50% more likely to have purchased Broadway music or musicals in the last 3 months.
    * 70% more likely to have used instant messaging online within the last day.
    * 38% less likely to have made an in-store purchase at Family Christian Stores in the last 30 days.
    * 52% more likely to have purchased desktop operating system software for work in the last year.
    * 12% less likely to have read the Sports section of the newspaper in the last 7 days.
    * 22% less likely to live in Mississippi
    * 34% more likely to have used Microsoft Visio in the last 30 days.
    * 6% less likely to have stayed at a Holiday Inn, either on business or vacation, in the last 3 months.
    * 50% more likely to have eaten any meal at Carl’s Jr. within the last 7 days.
    * 6% more likely have attended college.
    * 22% less likely to have read SmartMoney magazine in the last 30 days.
    * 4% more likely to have shopped online for B2B products or services within the last 30 days.
    * 21% less likely to currently own a horse or pony.
    * 4% less likely to have stayed at a Marriott, either on business or vacation, in the last 3 months.
    * 10% more likely to have attended or rented a suspense/thriller movie in the last 30 days.
    * 33% less likely to have gone on a resort/spa vacation within the last 2 years.
    * 35% less likely to be expecting a grandchild in the next year.
    * 19% more likely to have shopped online for used automobiles within the last 30 days.
    * 6% less likely to have used a Platinum Visa Card in the last 30 days.
    * 38% less likely to have made a phone or mail order with Talbots in the last 6 months.
    * 42% less likely to gamble in casinos.
    * 10% more likely to have flown on America West for business or vacation.
    * 15% more likely to have made an in-store purchase at Best Buy in the last 30 days.
    * 36% more likely to have 3 computers in their household.
    * 13% more likely to have purchased Oldies music in the last 3 months.
    * 11% less likely to work for a non-profit.
    * 5% less likely to have watched The Food Network on TV within the last 7 days.
    * 29% less likely to live with others suffering from heartburn.
    * 46% less likely to enjoy camping in an RV.
    * 35% less likely to have read Country Living magazine in the last 30 days.
    * 7% more likely to have traveled for business within the last three months.
    * 29% more likely to frequently provide advice about books.
    * 57% more likely to have used their computer to listen to saved digital file in the last 30 days.
    * 37% more likely to own a Speaker for iPod.
    * 16% more likely to have read National Geographic magazine in the last 30 days.
    * 30% more likely to have shopped online for watches within the last 6 months.
    * 18% less likely to have conducted a walkie-talkie call yesterday.
    * 12% more likely to have received an email newsletter about business and finance in the last month.
    * 27% more likely to have purchased education/training for adults software for their computer at home in the last year.
    * 10% less likely to own a residence.
    * 100% more likely to have purchased a network attached storage/SAN for work in the last year.
    * 16% less likely to play golf.
    * 12% more likely to have eaten dinner at Taco Bell within the last 7 days.
    * 85% more likely to have attended or rented a foreign movie in the last 30 days.
    * 27% more likely to have rented a car for business at Budget within the last 3 months.
    * 12% less likely to enjoy carpentry or woodworking.
    * 4% less likely to have watched late night talk shows on TV within the last 7 days.
    * 37% more likely to have looked up high school or college alumni info online within the last day.
    * 40% more likely to have read Chicago Tribune Magazine in the last 30 days.
    * 10% more likely to have purchased a desktop computer for their home in the last year.
    * 3% less likely to Intl. Vacation Destination (Last 2 years) Mexico in the last 2 years.
    * 42% more likely to have received an email newsletter about their hobbies & interests in the last month.
    * 100% more likely to live in Rochester, NY.
    * 10% less likely to have watched E! on TV within the last 7 days.
    * 17% more likely to have gone on a vacation in New York City within the last 2 years.
    * 21% more likely to have shopped online for student loans within the last 6 months.
    * 18% less likely to have made an in-store purchase at Books-A-Million in the last 30 days.
    * 21% less likely to live in Oklahoma
    * 5% less likely to live in Michigan
    * 18% more likely to have downloaded a ringtone on their cell phone yesterday.
    * 54% less likely to have made an in-store purchase at Foley’s in the last 30 days.
    * 16% less likely to be a registered Republican.
    * 33% less likely to work in the manufacturing or operations industry.
    * 2% less likely to have 2 computers in their household.
    * 53% more likely to have flown on JetBlue for business or vacation in the last 3 months.
    * 10% more likely to have Frontier EarlyReturns.
    * 72% more likely to be part of the technical staff at their business.
    * 128% more likely to have used their computer to edit a movie or video in the last 30 days.
    * 3% less likely to have stayed at the Marriott Courtyard on vacation in the last 3 months.
    * 10% less likely to have played online casino gambling games within the last day.
    * 29% more likely to have purchased a laser printer for their home in the last year.
    * 21% less likely to have read People magazine in the last 7 days.
    * 56% more likely to have an offline account with a discount brokerage firm.
    * 20% more likely to own or lease a Saab.
    * 22% more likely to participated in a political or community event in the last 30 days.
    * 13% less likely to read newspapers primarily in print.
    * 44% more likely to subscribe to premium email services (paid subscription).
    * 28% less likely to have made an in-store purchase at Yankee Candle Company in the last 30 days.
    * 9% less likely to own a satellite radio.
    * 6% more likely to have bought a receiver in the last year.
    * 3% less likely to have drunk Florida’s Natural within the last 7 days.
    * 89% more likely to use AOL Instant Messenger as their primary instant messenger.
    * 11% less likely to have read the Food/Cooking section of the newspaper in the last 7 days.
    * 12% less likely to have watched any sports network on TV within the last 7 days.
    * 6% more likely to have searched for a home or an apartment online within the last 30 days.
    * 12% more likely to note read the newspaper at all.
    * 27% less likely to use MSN Messenger as their primary instant messenger.
    * 33% more likely to have EarthLink DSL as their ISP provider.
    * 30% more likely to have gone on vacation to the United Kingdom in the last 2 years.
    * 62% more likely to have read technology news within the last 30 days.
    * 43% less likely to live in Miami-Ft. Lauderdale.
    * 13% more likely to have watched Spike TV on TV within the last 7 days.
    * 16% less likely to have made an in-store purchase at Wal-Mart in the last 30 days.
    * 28% more likely to have purchased home electronics in the last 6 months.
    * 14% more likely to have read Men’s Journal magazine in the last 30 days.
    * 21% less likely to be a sales representative or agent at their current place of business.
    * 7% more likely to have shopped online for any product or services within the last 30 days.
    * 44% more likely to have flown internationally for business on any airline in the last 3 months.
    * 27% more likely to go biking or skating.
    * 22% more likely to have purchased finance/tax software for their computer at home in the last year.
    * 10% less likely to have eaten any meal at Dunkin’ Donuts within the last 7 days.
    * 9% less likely to own a single family home.
    * 20% less likely to have eaten dinner at Pizza Hut within the last 7 days.
    * 22% more likely to have used an Optima American Express card in the last 30 days.
    * 130% more likely to own a Nintendo Wii.
    * 10% less likely to have bought a telephone in the last year.
    * 11% more likely to have shopped for non-prescription drugs/remedies online within the last 6 months.
    * 17% more likely to be self-employed.
    * 8% less likely to enjoy camping.
    * 4% more likely to have eaten at Perkins Restaurant and Bakery in the last 30 days.
    * 22% less likely to own or lease a Chevrolet.
    * 45% less likely to have made an in-store purchase at Goody’s in the last 30 days.
    * 33% more likely to own a Duplex/Multi-Family Home.
    * 22% less likely to have read the Baltimore Sun in the last 7 days.
    * 2% more likely to have bought a fax machine in the last year.
    * 5% more likely to have read the any daily newspaper yesterday.
    * 105% more likely to have purchased communications software for their computer at home in the last year.
    * 9% less likely to have drunk champagne or sparkling wine in the last 7 days.
    * 19% more likely to have broadband access through home cable.
    * 600% more likely to read or set up an RSS feed or stand alone RSS application within the last day.
    * 15% more likely to enjoy playing basketball.
    * 52% less likely to live with others suffering from Erectile Dysfunction.
    * 19% more likely to have purchased Classic Rock in the last 3 months).
    * 38% more likely to have purchased a laptop computer for work in the last year.
    * 5% more likely to have eaten dinner at Burger King within the last 7 days.
    * 6% less likely to live in the Midwest.
    * 8% less likely to have sent or received an electronic greeting card within the last day.
    * 8% less likely to have read the Chicago Tribune yesterday.
    * 48% more likely to have used their computer to stream audio or video yesterday.
    * 27% less likely to have an offline account with Franklin Fund.
    * 17% more likely to have shopped for books on tape online within the last 6 months.
    * 7% more likely to live with others suffering from Depression.
    * 28% less likely to have made an in-store purchase at Bon-Ton in the last 30 days.
    * 132% more likely to have 4 or more computers in their household.
    * 27% more likely to have received an email newsletter about entertainment (books/movies/TV) in the last month.
    * 5% less likely to have stayed at a Fairfield Inn, either on business or vacation, in the last 3 months.
    * 24% less likely to own or lease a Chrysler.
    * 58% more likely to have purchased a back-up system or storage drive for their home in the last year.
    * 8% less likely to have any sort of ailment.
    * 75% more likely to play non-computer video games.
    * 26% less likely to have stayed at a Best Western, either on business or vacation, in the last 3 months.
    * 24% more likely to live with others suffering from depression.
    * 15% less likely to have eaten at Olive Garden in the last 30 days.
    * 20% less likely to have bought a standard big screen television in the last year.
    * 3% more likely to have drunk a Capri-Sun within the last 7 days.
    * 17% more likely to have an online or offline account with OppenheimerFunds.
    * 46% more likely to have attended or rented a documentary in the last 30 days.
    * 12% more likely to live in Washington
    * 40% more likely to have read any music magazine in the last 30 days.
    * 8% less likely to have played educational games online within the last 30 days.
    * 9% less likely to have read Forbes magazine in the last 30 days.
    * 13% less likely to have stayed at the Days Inn for business in the last 3 months.
    * 32% less likely to have played board or card games online within the last day.
    * 64% more likely to have purchased a video card or board for work in the last year.
    * 14% less likely to have read Home magazine in the last 30 days.
    * 10% less likely to work in the general administrative department.
    * 18% less likely to have stayed at the Disney Hotels/Resorts on vacation in the last 3 months.
    * 35% more likely to have bought a Game Console in the last year.
    * 34% less likely to have eaten at Bob Evans Restaurants in the last 30 days.
    * 3% less likely to have drunk any Dr. Pepper Beverage within the last 7 days.
    * 14% more likely to own shares in a stock index mutual fund.
    * 27% less likely to live with others suffering from heart disease.
    * 67% more likely to have used an online dictionary or thesaurus within the last day.
    * 18% less likely to have a Gold MasterCard.
    * 5% more likely to have read sports news online within the last 30 days.
    * 14% more likely to live with others suffering from substance abuse problems.
    * 19% less likely to have read the Television section of the newspaper in the last 7 days.
    * 44% more likely to have participated in an online chat room with a celebrity within the last 30 days.
    * 56% more likely to have purchased fax software for work in the last year.
    * 2% more likely to searched the local yellow pages online within the last 30 days.
    * 1% less likely to have made an in-store automotive purchase at Advance Auto Parts in the last 30 days.
    * 8% more likely to have read any automotive magazine in the last 30 days.
    * 61% more likely to have watched movies or movie clips online within the last 30 days.
    * 16% less likely to have read Us Weekly magazine in the last 7 days.
    * 22% more likely to have watched arts/culture shows on TV within the last 7 days.
    * 4% less likely to have stayed at a Super 8 Motel, either on business or vacation, in the last 3 months.
    * 25% less likely to have drunk brandy in the last 7 days.
    * 18% more likely to live in Wisconsin
    * 9% more likely to have a Blue American Express card.
    * 3% more likely to have checked the weather online within the last 30 days.
    * 46% more likely to have read Computerworld magazine in the last 30 days.
    * 38% more likely to have shopped online for bond mutual funds within the last 6 months.
    * 13% less likely to have gone on a domestic flight for business on Continental in the last 3 months.
    * 43% less likely to have used AT&T Worldnet ISP in the last 30 days.
    * 4% less likely to be a Sheraton Starwood Preferred Guest.
    * 13% less likely to have read the Movie Listings section of the newspaper in the last 7 days.
    * 5% more likely to have listened to classic rock on the radio within the last 7 days.
    * 14% less likely to have made an in-store purchase at Meijer in the last 30 days.
    * 6% less likely to have gone on a vacation in the Southwest U.S. within the last 2 years.
    * 19% more likely to have gone on a vacation in the Pacific Northwest U.S. within the last 2 years.
    * 29% more likely to have Optimum (Cablevision) Cable as their ISP provider.
    * 15% more likely to have eaten Breakfast at Burger King within the last 7 days.
    * 29% more likely to use Time Warner Cable Digital Phone as their VIOP service.
    * 5% more likely to say they will probably buy real estate within the next year.
    * 3% more likely to live with others suffering from Anemia (in HH).
    * 26% more likely to have browsed online auctions within the last 30 days.
    * 5% less likely to have shopped online for fitness & diet products within the last 30 days.
    * 13% more likely to have read any news online within the last 30 days.
    * 5% more likely to work for an organization with 500-999 employees.
    * 67% more likely to have drunk imported ale in the last 7 days.
    * 9% less likely to have stayed at the Holiday Inn on vacation in the last 3 months.
    * 3% less likely to have eaten lunch at Subway within the last 7 days.
    * 55% more likely to have used an online encyclopedia within the last 30 days.
    * 16% less likely to have their company pay for their wireless e-mail/internet device.
    * 2% more likely to have a household income of $75K – $149,999.
    * 7% more likely to have read Car & Driver magazine in the last 30 days.
    * 27% less likely to have an online or offline account with Smith Barney.
    * 44% more likely to have changed their internet security settings within the last 30 days.
    * 18% less likely to have made an in-store purchase at Harry and David in the last 30 days.
    * 17% more likely to have used Corel Presentations in the last 30 days.
    * 8% less likely to have drunk regular coffee at a restaurant in the last 7 days.
    * 11% less likely to live with others suffering from hair loss.
    * 27% less likely to have read the Dallas Morning News in the last 7 days.
    * 46% more likely to have used their computer to listen to streaming radio in the last 30 days.
    * 2% less likely to have bought a answering machine in the last year.
    * 178% more likely to have visited a blog other than their own within the last day.
    * 29% less likely to have watched daytime talk shows on TV within the last 7 days.
    * 13% less likely to drive a SUV.
    * 45% less likely to have eaten lunch at Bob Evans Restaurants in the last 30 days.
    * 37% more likely to have watched IFC on TV within the last 7 days.
    * 26% more likely to drive a European Vehicle.
    * 28% more likely to have used their computer to email or IM an audio or video clip in the last 30 days.
    * 14% more likely to be in a military occupation.
    * 60% more likely to have drunk domestic microbrew ale in the last 7 days.
    * 58% more likely to have flown on Alaska for a domestic vacation in the last 3 months.
    * 25% less likely to subscribe to online greeting cards (paid subscription).
    * 10% more likely to have eaten dinner at Subway within the last 7 days.
    * 16% less likely to have watched local news on TV within the last 7 days.
    * 3% more likely to have made an in-store purchase at Gap in the last 30 days.
    * 16% less likely to have eaten at Applebee’s in the last 30 days.
    * 42% less likely to be 65 years old or older.
    * 20% more likely to have shopped online for insurance within the last 30 days.
    * 3% more likely to have attended or rented an action/adventure movie in the last 30 days.
    * 34% more likely to have participated in or signed-up for classes online within the last 30 days.
    * 22% more likely to rent an Apartment/Condo/Multi-family home.
    * 12% more likely to work for an organization with less than 100 employees.
    * 11% less likely to live in Cincinnati.
    * 7% more likely to have made an in-store purchase at Neiman Marcus in the last 30 days.
    * 24% more likely to have shopped online for books within the last 6 months.
    * 4% less likely to have used Microsoft Publisher in the last 30 days.
    * 94% more likely to have used their computer to download free music in the last 30 days.
    * 7% more likely to live with others suffering from fungal infections.
    * 6% less likely to have shopped online for health insurance within the last 30 days.
    * 9% less likely to live in Indiana
    * 33% more likely to have bought a Video Conferencing System in the last year.
    * 48% more likely to have have sent or received picture mail on their cell phone yesterday.
    * 6% more likely to have Qwest Long Distance service.
    * 69% more likely to have purchased communications software for work in the last year.
    * 9% less likely to live in Indianapolis.
    * 18% more likely to have viewed or printed maps/directions online within the last day.
    * 7% more likely to be business purchase decision makers or influencers of vehicle purchases.
    * 55% less likely to have made an in-store purchase at Catherines in the last 30 days.
    * 11% less likely to own or lease any Ford Motor Company vehicle.
    * 46% less likely to have eaten any meal at Long John Silver’s within the last 7 days.
    * 33% more likely to have gone on vacation to Italy, Greece, or Turkey in the last 2 years.
    * 26% less likely to be a part of the Holiday Inn Priority Club Worldwide.
    * 35% less likely to work in the insurance industry.
    * 23% less likely to live in Dallas-Ft. Worth.
    * 13% more likely to have gone on a water-sports vacation within the last 2 years.
    * 10% more likely to rent a single family home.
    * 17% less likely to have made an in-store purchase at B. Dalton in the last 30 days.
    * 15% less likely to own or lease a Mitsubishi.
    * 4% more likely to enjoy outdoor sports activities.
    * 4% less likely to have a household income of $35K – $49,999.
    * 19% less likely to have read the Real Estate section of the newspaper in the last 7 days.
    * 20% more likely to have searched for a job online within the last day.
    * 33% less likely to collect coins.
    * 3% less likely to have visited the beach on a vacation within the last 2 years.
    * 82% more likely to have purchased networking products for their home in the last year.
    * 10% more likely to have read Playboy magazine in the last 30 days.
    * 2% less likely to enjoy theme parks.
    * 7% more likely to have made an in-store purchase at Old Navy in the last 30 days.
    * 18% less likely to have read the Denver Post in the last 7 days.
    * 24% more likely to have read Popular Mechanics magazine in the last 30 days.
    * 14% more likely to live in Buffalo.
    * 9% less likely to own or lease a Ford.
    * 18% less likely to currently own a rabbit.
    * 3% less likely to have shopped for drugs/remedies online within the last 6 months.
    * 41% more likely to have purchased WiFi equipment for work in the last year.
    * 67% more likely to have drunk Scotch in the last 7 days.
    * 38% less likely to have read Country Home magazine in the last 30 days.
    * 7% more likely to have purchased Live Theater tickets online in the last 6 months.
    * 5% less likely to have made an in-store purchase at any pporting goods or apparel store in the last 30 days.
    * 4% less likely to have gone to a BBQ or picnic in the last 30 days.
    * 7% more likely to drive a car or truck older than 2001.
    * 33% more likely to play people/society simulation video games.
    * 154% more likely to have purchased Folk music in the last 3 months.
    * 19% less likely to have read the Detroit Free Press in the last 7 days.
    * 2% more likely to have an American Express card.
    * 15% less likely to have read AARP The Magazine in the last 30 days.
    * 7% less likely to have read FHM magazine in the last 30 days.
    * 29% more likely to have looked up parenting information online within the last day.
    * 42% less likely to have read Prevention magazine in the last 30 days.
    * 8% less likely to have stayed at a Red Roof Inn, either on business or vacation, in the last 3 months.
    * 12% more likely to be business purchase decision makers or influencers of telephone equipment.
    * 8% less likely to have used a corporate Visa Card in the last 30 days.
    * 14% more likely to drive a car or truck made between 1991-1995.
    * 4% less likely to live in Maryland
    * 73% more likely to have used their computer to watch DVD yesterday.
    * 13% less likely to have purchased Circus tickets in the last 6 months.
    * 12% more likely to have used a pop-up ad blocking program in the last 30 days.
    * 29% less likely to live with others suffering from high blood pressure.
    * 90% more likely to cross-country ski.
    * 2% more likely to have downloaded something on their cell phone in the last 30 days.
    * 10% more likely to have read the Milwaukee Journal Sentinel in the last 7 days.
    * 12% more likely to have gone on a domestic flight for business in the last 3 months.
    * 44% more likely to have sent or received email on their cell phone in the last 30 days.
    * 25% more likely to have made an in-store purchase at Half Price Books in the last 30 days.
    * 25% more likely to own a Microsoft Xbox.
    * 3% more likely to have stayed at the Embassy Suites, either on business or vacation, in the last 3 months.
    * 123% more likely to be a student.
    * 28% less likely to be a nurse.
    * 55% more likely to have watched live concerts online within the last 30 days.
    * 30% more likely to have acne.
    * 2% less likely to drive a car or truck made in 1997.
    * 8% less likely to live in South Carolina
    * 27% less likely to live with others suffering from Psoriasis.
    * 5% less likely to have listened to music on the radio within the last 7 days.
    * 44% less likely to be an administrative/executive assistant or receptionist.
    * 23% less likely to have bought a Television – High Definition Flat/Plasma Screen (HDTV) (p/anywhere/12 mo.).
    * 3% less likely to mostly likely not move within the next.
    * 25% more likely to have drunk iced coffee drink in a restaurant within the last 7 days.
    * 11% less likely to have acid reflux/GERD.
    * 13% less likely to have kids between 6 and 11 years old.
    * 27% less likely to have read any Travel/In-Flight magazine in the last 30 days.
    * 12% more likely to have purchased a any computer peripherals for their home in the last year.
    * 5% more likely to have bought a standard flat/plasma screen television in the last year.
    * 15% more likely to have viewed or listened to audio or video general news within the last 30 day.
    * 8% more likely to have flown on any airline for business or vacation.
    * 40% less likely to have read Town & Country magazine in the last 30 days.
    * 15% more likely to have flown internationally on any airline.
    * 18% less likely to have read Money magazine in the last 30 days.
    * 22% less likely to have read the Charlotte Observer in the last 7 days.
    * 4% less likely to have shopped online for flowers within the last 30 days.
    * 10% less likely to have eaten any meal at Boston Market within the last 7 days.
    * 20% more likely to live in Springfield, MO.
    * 13% more likely to have watched PBS on TV within the last 7 days.
    * 1% more likely to be employed full time or part time.
    * 68% more likely to have listened to talk radio online within the past 30 days.
    * 5% more likely to have shopped for groceries online within the last 6 months.
    * 23% less likely to be female.
    * 5% less likely to have any platinum card.
    * 36% more likely to have made an in-store automotive purchase at Checker Auto Parts in the last 30 days.
    * 18% more likely to have an Acer as their home computer.
    * 2% less likely to own a standard television.
    * 7% more likely to have gone to see a movie in the last 30 days.
    * 3% more likely to have attended or rented a war movie in the last 30 days.
    * 6% more likely to work for an organization with less than 500 employees.
    * 13% less likely to have stayed at the Westin for business in the last 3 months.
    * 7% more likely to have an online or offline account with TD Waterhouse Securities.
    * 3% more likely to have personally prepared 3-4 lunches within the last 7 days.
    * 5% less likely to have listened to top 40/contemporary hits on the radio within the last 7 days.
    * 6% more likely to have planned a business trip online within the last 30 days.
    * 20% more likely to have listened to sports online within the past 30 days.
    * 4% more likely to own a shares in a mutual fund.
    * 25% more likely to live in Las Vegas.
    * 14% less likely to have watched ESPN Classic on TV within the last 7 days.
    * 27% more likely to be business purchase decision makers or influencers of other Technology Consulting Services.
    * 6% less likely to have kids between 3 and 5 years old.
    * 8% more likely to have gone on a vacation Colorado within the last 2 years.
    * 7% less likely to have personally prepared fewer than 3 breakfasts within the last 7 days.
    * 7% more likely to have Adelphia Cable as their ISP.
    * 33% more likely to have gone to a museum or art gallery in the last 30 days.
    * 43% more likely to have purchased Ballet/Dance tickets online in the last 6 months.
    * 22% less likely to have watched financial/investing shows on TV within the last 7 days.
    * 45% more likely to have no participation in grocery decisions.
    * 55% more likely to have read any newspaper magazine in the last 30 days.
    * 6% less likely to have shopped online for baby clothes/shoes/accessories within the last 30 days.
    * 17% less likely to have a current market portfolio valued at $250,000-$499,999.
    * 10% less likely to frequently provide advice about Fashion.
    * 34% more likely to have browsed/placed/responded to an online auction within the last day.
    * 106% more likely to have purchased Classical music in the last 3 months.
    * 36% less likely to have read Midwest Living magazine in the last 30 days.
    * 50% less likely to have eaten dinner at Golden Corral in the last 30 days.
    * 20% more likely to be interested in photography as a hobby.
    * 3% less likely to have watched TLC on TV within the last 7 days.
    * 47% more likely to have researched products for work online within the last 30 days.
    * 85% more likely to have participated in online bulletin boards within the last 30 days.
    * 56% more likely to have used their computer to watch a DVD in the last 30 days.
    * 17% more likely to have flown on Ted for business or vacation in the last 3 months.
    * 6% less likely to have purchased web or internet software for their computer at home in the last year.
    * 16% more likely to own any portable game console.
    * 47% more likely to have shopped online for beer/wine/liquor within the last 6 months.
    * 25% less likely to have watched a business news show yesterday.
    * 22% more likely to have read the Columbus Dispatch in the last 7 days.
    * 22% more likely to have children going to college within the next year.
    * 78% more likely to have purchased intranets software for work in the last year.
    * 6% more likely to have an offline account with OppenheimerFunds.
    * 5% less likely to have a standard home phone line.
    * 86% more likely to have used their computer to watch a saved digital file or DVD yesterday.
    * 13% less likely to have an online or offline account with UBS Financial Services.
    * 23% more likely to have made an in-store purchase at Saks Fifth Avenue in the last 30 days.
    * 20% less likely to have stayed at the Days Inn, either on business or vacation, in the last 3 months.
    * 29% less likely to have eaten lunch at Ruby Tuesday in the last 30 days.
    * 6% less likely to own treasury bonds.
    * 13% less likely to live in Denver.
    * 24% less likely to have made an in-store purchase at Kay-Bee Toys in the last 30 days.
    * 52% more likely to have made an in-store purchase at Banana Republic in the last 30 days.
    * 17% less likely to have eaten dinner at Applebee’s in the last 30 days.
    * 56% more likely to have shopped online for photography/film equipment within the last 30 days.
    * 2% less likely enjoy running.
    * 25% less likely to have watched Turner Classic Movies on TV within the last 7 days.
    * 17% more likely to have made an in-store purchase at Borders Books and Music in the last 30 days.
    * 27% more likely to have stayed at the Embassy Suites for business in the last 3 months.
    * 6% more likely to be 25-44 years old.
    * 32% more likely to have purchased a laptop computer for their home in the last year.
    * 25% less likely to live in Omaha.
    * 7% less likely to enjoy landscaping.
    * 3% less likely to have watched the History Channel on TV within the last 7 days.
    * 20% less likely to work in social services.
    * 9% more likely to have shopped online for loans within the last 30 days.
    * 5% more likely to drive a car or truck made in 2003.
    * 44% more likely to have listened to streaming music or audio on demand in the last 30 days.
    * 3% more likely to have drunk Country Time within the last 7 days.
    * 12% more likely to have Cox Cable as their ISP.
    * 12% more likely to have purchased a microphone for a computer at work in the last year.
    * 10% less likely to have stayed at a Hyatt, either on business or vacation, in the last 3 months.
    * 64% more likely to have stayed at the Ramada Inn on vacation in the last 3 months.
    * 10% less likely to have shopped online for cosmetics/beauty aids within the last 30 days.
    * 33% more likely to drive a small/economy car.
    * 7% more likely to have purchased Pop/Top 40 music in the last 3 months.
    * 6% less likely to have made an in-store purchase at Aeropostale in the last 30 days.
    * 13% less likely to have read any entertainment weeklies magazines in the last 30 days.
    * 14% less likely to live with others suffering from sleeping disorders.
    * 8% less likely to work in customer service.
    * 18% less likely to have made an in-store purchase at Kohl’s in the last 30 days.
    * 3% more likely to work for an organization with 50-99 employees.
    * 77% more likely to have drunk imported stout beer in the last 7 days.
    * 18% less likely to have watched TMC on TV within the last 7 days.
    * 14% less likely to have an offline account with T. Rowe Price.
    * 7% less likely to own a Sony PSP.
    * 80% more likely to have read the Los Angeles Times yesterday.
    * 18% more likely to have made an in-store automotive purchase at Kragen Auto Parts in the last 30 days.
    * 2% less likely to have a household income of under $100K.
    * 8% less likely to be 50-59 years old.
    * 30% less likely to have made an in-store purchase at Babies ‘R’ Us in the last 30 days.
    * 183% more likely to have read Electronics Gaming Monthly magazine in the last 30 days.
    * 10% less likely to have purchased their current vehicle new.
    * 50% more likely to have purchased networking products for work in the last year.
    * 17% less likely to have an offline account with Bank of America.
    * 6% more likely to have attended or rented a comedy movie in the last 30 days.
    * 2% less likely to have Delta Skymiles.
    * 3% less likely to personally own a car or truck.
    * 9% less likely to have made an in-store purchase at Office Max in the last 30 days.
    * 4% more likely to own shares of stock.
    * 32% less likely to live in Texas
    * 13% more likely to have read TV news/reviews/listings online within the last day.
    * 43% less likely to have eaten lunch at Golden Corral in the last 30 days.
    * 75% more likely to have purchased RAM memory for work in the last year.
    * 58% more likely to have gone on vacation to France in the last 2 years.
    * 244% more likely to have used their computer to download an audio podcast yesterday.
    * 16% less likely to have watched Animal Planet on TV within the last 7 days.
    * 85% more likely to play role playing video games.
    * 10% more likely to have gone on a vacation in Lake Tahoe or Reno within the last 2 years.
    * 33% less likely to have watched a local news show yesterday.
    * 71% more likely to have made an in-store purchase at REI in the last 30 days.
    * 25% more likely to frequently provide advice about movies.
    * 77% more likely to have purchased presentation graphics software for work in the last year.
    * 3% more likely to have drunk Minute Maid Juices within the last 7 days.
    * 100% more likely to have purchased multimedia software for their computer at home in the last year.
    * 18% more likely to have shopped for new credit cards online within the last 6 months.
    * 29% less likely to have attended an auction in the last 30 days.
    * 3% more likely to have attended or rented a horror movie in the last 30 days.
    * 73% more likely to have used their computer to watch a saved digital file in the last 30 days.
    * 13% more likely to be 21-44 years old.
    * 36% more likely to access the internet from a friend’s or family’s home.
    * 6% more likely to say they definitely will purchase investment property within the next year.
    * 6% less likely to done a crossword puzzle in the last 30 days.
    * 14% less likely to live in Norfolk-Portsmouth.
    * 4% more likely to have Continental OnePass.
    * 15% more likely to have eaten lunch at IHOP in the last 30 days.
    * 11% more likely to live in San Diego.
    * 7% more likely to have a company provided WiFi enabled laptop computer.
    * 5% less likely to live in Arizona
    * 4% less likely to currently own a dog.
    * 19% less likely to have watched TNT on TV within the last 7 days.
    * 12% less likely to have done any online research on debt consolidation within the last 30 days.
    * 31% less likely to have made an in-store purchase at Mervyn’s in the last 30 days.
    * 4% more likely to have Qwest DSL as their ISP.
    * 32% less likely to live with others suffering from Diabetes.
    * 23% more likely to have drunk bourbon in the last 7 days.
    * 10% less likely to have made an in-store purchase at Kaufmann’s in the last 30 days.
    * 99% more likely to be Atheist/Agnostic/Nonreligious.
    * 16% less likely to live in the Southern United States.
    * 8% less likely to have made an in-store purchase at Pottery Barn in the last 30 days.
    * 17% less likely to have purchased magazine or newspaper subscriptions in the last 6 months.
    * 29% more likely to have started their own business in the last year.
    * 57% more likely to have shopped online for photography/film equipment within the last 6 months.
    * 11% less likely to have drunk regular coffee at home in the last 7 days.
    * 82% more likely to frequently provide advice about electronics.
    * 10% more likely to have purchased a scanner for work in the last year.
    * 13% less likely to live with others suffering from Psoriasis.
    * 32% more likely to have used online classifieds within the last day.
    * 42% less likely to have made an in-store purchase at Finish Line in the last 30 days.
    * 31% less likely to work in the legal department.
    * 1% less likely to have a household income of $50K – $99,999.
    * 33% more likely to have read the Atlanta Constitution yesterday.

 

Source: http://www.fightagainstboredom.com/ (Google Cache – http://209.85.207.104/search?q=cache:ohM-p4jf1D8J:www.fightagainstboredom.com/&hl=en&ct=clnk&cd=8&gl=us)

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