Without going into details, I just wanted to mention that these days, Google is being used in bulk to find info about people. The names are directly searched over Google for the online/web presence of individuals.
I can see myself lot of landing over blog after making search for the specific names.
Therefore be more careful about you online as well as offline presence because you don’t know when you can appear in online Google Search Results related to your news appearance in a newspaper or some praise about you over any friend’s blog without your intent :).
And above discussion applies to Corporates also, to much extent. SEO is really a big word these days.
I would call it as Technology At Its Best where it helps to search guys going to help in developing Technology itself.