There are things which happen at corporate level and which make you feel special. Everyone love those things.
And if the idea is to make those special things happen to you, nothing can be better than that.
I just received a mail which went something like it is a place where you can put Thank You notes for people in your corporate who made your day – be it someone helping you without your notice or putting a smile on your face for some reason.
When such initiatives happen at corporate level, you just can’t ignore them but appreciate them as much as you can!